pcarrell, Author at AAF Roanoke

60 Years of AAF Roanoke

Since 1958, AAF Roanoke has strived to be the unifying voice for advertising for the region, and part of the grassroots basis of a nationwide organization. As we celebrate 60 years, we have renewed our commitment to our members and our community. We plan to bring you professional development events featuring local and regional speakers, recognition of your creative excellence with the Western Virginia American Advertising Awards, and opportunities to give to our community through our public service events.

As President, I speak for the entire board when I say that we are so excited to bring you a new year of events that includes several updates.


Memberships fund 100% of Our Professional Development Events

During July and August, we’ve taken a diligent look at the breakout of our budget, implemented polices regarding spending, and adjusted our own expectations to attempt to do more with less. More on that in a bit. Currently, the money we get for a Single Membership ($220) is used like this:

22% goes directly to dues outside of the club. We use 19% to cover operational costs, like taxes and fees, and the rest goes right into event programming. As a 501(c) 6, we make no profit on any event we hold, and any extra money that comes in from ticketed events goes back to fund more programming.


Western Virginia American Advertising Awards

The WVAAA’s is the local entry point to our industry’s largest annual competition recognizing creative excellence. I’m proud to say that our planning is well underway, and we’re waiting for the entry submission portal to open up on December 3rd. Speaking of dates to save, why don’t you go ahead and add these events to your calendar.

  • Call for Entries, December 3rd, 2018
  • Entry Drop-off, January 10th, 2019
  • Western Virginia American Advertising Awards, March 2nd, 2019


Giving Back for the Future

We feel a strong calling to serve the Roanoke region. We will continue to promote advertising as a profession to high school students through AAF in the Classroom and AdScape. We will continue to donate advertising resources to local non-profits with our public service initiatives. We will continue to represent the interests of the advertising industry, both locally and nationally, through our Government relationship efforts.

While these may or may not affect you directly, our Public Service, Diversity, and Government Relations happen through your support. By simply becoming a member or renewing your membership, you also allow us to serve you, the industry we represent, and the place we call home.



To enjoy the advertising and marketing events of AAF Roanoke for free, and to help us with our mission of serving you and the community, we would like to ask you to join us as a member.

Sign up now and save 10% through October 1. 

More about Membership


We are anxious to get started this year, but we want to make sure that you are on board, too. If you have questions about anything in this letter, or about AAF Roanoke, or how you or your company could help this year, please don’t hesitate to reach out to me. You can do that by sending an email to president@aafroanoke.org.

On behalf of the entire board, thank you for your support.

-Patrick A. Carrell.

President, AAF Roanoke

2018 AAF District III American Advertising Award winners announced

The winners of the AAF District III American Advertising Award have been announced and among them were several from Roanoke. Congratulations to all of the winners.

  • Gold ADDY® Award for “CCCBox Series Convertible Giveaway” by Corrugated Container Corporation (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
  • Gold ADDY® Award for “The Farmer” by Abandon Films (Sound Design)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Cinematography)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Music)
  • Student Silver ADDY® Award for “Lipton Premium Tea Packaging” by Dylan Ondell from Radford University (Packaging)
  • Student Silver ADDY® Award for “Lollipup | Savory Treats for Pups” by AnnaClaire Schmiedel from Liberty University (Integrated Brand Identity Campaign)
  • Student Silver ADDY® Award for “3 Sirens Press” by Xiaomeng Li from Radford University (Logo Design)

For a full list of District III winners, visit aafdistrict3.org

2017 AAF District 3 American Advertising Awards Announced

COLUMBIA, SC – District Three of the American Advertising Federation announced the American Advertising Award winners on April 1, 2017, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields. This year’s judging also saw the participation of the Richmond Ad Club for the first time in many years.
Judging took place in Columbia, SC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 15 Gold ADDY® Awards and 27 Silver ADDY® Awards were presented to professionals, 7 Gold and 13 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Savannah Airport Takeover”.
  • Virginia Commonwealth University Student Jay Adams of AAF Hampton Roads merited Best of Show Student Honors for her “Sweet & Low Companion”.
  • A Special Judges Award went to BooneOakley of Charlotte, NC of AAF Charlotte for “HB2 U, Pat”.

Following is a complete list of the AAF Roanoke District 3 American Advertising Award winners:

  • Gold ADDY® Award for “My Daddy’s Grass Album Cover” by Boyd Pearman Photography (Photography, Color)
  • Silver ADDY® Award for “CT Rolling of the Bulls” by Access (Illustration)
  • Silver ADDY® Award for “Happy Holidays Set” by Virginia Tech (Card, Invitation or Announcement Campaign)
  • Silver ADDY® Award for “Bon Secours Branding Launch” by BOSS Motion Picture Company (Cinematography)
  • Student Gold ADDY® Award for “Koze” by Shannon LeBlanc from Liberty University (Point of Purchase)
  • Student Gold ADDY® Award for “Don’t Let Them Fade Away” by Shawna Hession from Radford University (Illustration – Campaign)
  • Student Silver ADDY® Award for “UNCOVER” by Chloe Kim from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Collect 200 | A Museum Exhibition” by Hannah Pinkie from Liberty University (Single Occurrence or Installation)
  • Student Silver ADDY® Award for “Why So Cereal?” by Ji Su Lee from Liberty University (Packaging)
  • Student Silver ADDY® Award for “AHA!” by Ji Su Lee from Liberty University (Point of Purchase)
  • Student Silver ADDY® Award for “Objectification” by Hannah Lynch from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Silver ADDY® Award for “Mug Hard: Holiday Collection” by Dakota Stanford from Radford University (Packaging)

For a full list of District 3 American Advertising Award winners, please visit: http://aafdistrict3.org/news/2017-district-3-american-advertising-award-winners-announced/

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

A Letter from AAF Roanoke

AAF Roanoke has been the victim of a larger embezzlement scheme involving a former member of our board.

We have reported the incident to the authorities, and are cooperating with all local and state agencies during the investigation.

We were both shocked and saddened that a longtime member of our board would commit such a criminal act, but are committed to navigating through this legal process, however lengthy, and recovering the strong financial footing of our organization.

We value our members, sponsors and industry partners and want to assure you that we are taking steps to ensure such an act will not happen again.

AAF Roanoke’s public service, diversity and educational programs will continue to serve our region. Our board is strong and determined to recover. In addition, we have been fortunate to have support at our AAF District and National levels.

AAF Roanoke would like to thank our members and community for your ongoing support and understanding during this challenging time.

Winners Announced for 2017 Western Virginia American Advertising Awards

Update: Gold winners are forwarded on the District 3 AAA competition. If you won a professional Silver and would like it to compete a the next level, download the forwarding form. If you won a student Silver and would like it to compete a the next level, download the forwarding form. If you would like to order a duplicate award, download the order form.

Thank you to everyone who joined us for the Western Virginia Advertising Awards Gala. It was a spirited celebration of you, your work, and your contributions to our industry.

And thank you to all who entered, without your work and your pride for the creative you develop there would be no awards. The Best of winners represent the top prizes in our local industry. Golds will automatically be sent to districts and silvers can be forwarded by the entrant. All winning entries can advance to districts and some will even find their way to Nationals in New Orleans, LA.

Congratulations again to all our winners. Keep being “horrible.”

Howard Packett Award for Creative Excellence (Best of Show)  

Access, IOV I’m Just a Custom for Inorganic Ventures

Best of Print

ndp, Universal Fibers Aloe for Universal Fibers

Best of Interactive                

NewCity, Cleveland Institute of Music Website

Best of Film, Video, and Sound

Access, IOV I’m Just a Custom for Inorganic Ventures

Student Best of Show

Cody T. Davis, GLXY EDM Festival for Liberty University

Student Judge’s Choice        

Nicholas Smith, Color Chemistry for Virginia Western Community College

See the full list of winners.

Thanks again to our sponsors.

Nominations for Advertising Person of the Year now being accepted

You can now submit your nomination online. Visit the link below.


Nominate Advertising Person of the Year & Vendor of the Year

AAF Roanoke honors Lindy Adams and John Anstey with Silver Medal Award

john_anstey_lindy_adams_altRoanoke, Va. (October 24, 2016) – AAF Roanoke recognized Lindy Adams and John Anstey with the American Advertising Federation’s highest honor, the Silver Medal Award, at a ceremony on Thursday, October 20.

The Silver Medal Award was established by the American Advertising Federation in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

Silver Medal recipients have achieved success within an advertising agency, or as an advertiser, media or advertising service. They demonstrate outstanding creative ability and a consistent, high degree of original thinking in their field. Silver Medal recipients have worked to increase the stature and raise the standards of the advertising profession. Finally, they contribute to their community by being active in civic, religious, or other groups dedicated to human or social welfare.

Lindy Adams has been a fixture in the Roanoke advertising community for many years. Through the years, there were many times that Lindy served as the glue that held the AAF together. Along the way, she worked in both media and on the agency side, and today is President of System4 Advertising. The body of work in her career demonstrates dedication to craft and community.

Committed to public service, John Anstey has made an indelible mark on the community by contributing pro bono work for numerous area nonprofit organizations. His company, Anstey Hodge, has a national footprint in senior living marketing. He is a successful developer, and a dedicated father and husband.

This was the first time in AAF Roanoke’s history that two Silver Medal recipients were honored in one ceremony. In addition, this year also marks 50 years since AAF Roanoke’s very first Silver Medal was awarded. The first recipient was John Will Creasy, a legend in advertising, culture, and public service in our region.

About AAF Roanoke
Founded in 1958, the American Advertising Federation, Roanoke Chapter, is Roanoke’s only professional organization devoted entirely to the business of advertising. Professionals in the areas of graphic design, marketing, TV and radio, photography, printing, web design and more, come together to represent a diversity of companies from our community.


See below for the presentation videos.

2016 Silver Medal Award

UPDATE: The Silver Medal Award nominations have closed. You can now RSVP for the event on October 20.

The American Advertising Federation of Roanoke is currently accepting nominations for the 2016 Silver Medal Award. This is the AAF’s highest honor awarded for Lifetime Achievement and is given in recognition of an individual’s outstanding contributions to the advertising profession.

To nominate a qualified individual, please report a detailed overview of the following criteria in the appropriate form field below. The deadline for nominations is June 17.

Oops! We could not locate your form.

To date, AAF Roanoke has awarded the Silver Medal to 33 individuals since it’s inception in 1966. Here are all of the Silver Medal Award recipients to date.

2015 – Todd Marcum

2010 – Tony Pearman

2009 – Terri Jones

2007 – David Hodge

2006 – Richard Boyd

2003 – Robin Chalkley

2002 – Sandy Murray

2001 – Freda Carper

2000 – Greg Vaughn

1991 – Jim Webster

1990 – Howard Packett

1989 ­ – Jan Wilkens

1988 – Larry Bly

1987 – Don Foutz

1985 – Julie McDowell

1984 – William B. Houck, Sr.

1983 – Fred Mugler (Frelantz)

1982 – Mamie Vest

1981 – Dick Burton

1980 – Dale Poindexter

1979 – Claude Harrison

1978 – Wiley Wright

1977 – Herb Weaver

1976 – Burt Levine

1975 – Jerry Conrad

1974 – Bill Snider

1973 – Gordon LeGarde

1972  – John Harkrader

1971 – Cecil Edmonds

1970 – Chuck McKeever

1969 – C.B. Houck

1968 – Clay Ferguson, Jr.

1967 – Shields Johnson

1966 – John Will Creasy

AAF Roanoke Announces 2015 CreateAthon Recipients

Ten Roanoke and New River Valley nonprofit organizations will be the beneficiaries of free marketing and creative services provided by the American Advertising Federation – Roanoke (AAF Roanoke) in its 6th CreateAthon® event. This 24-hour work-around-the-clock event will begin on Saturday, October 17th.

Organizations selected as CreateAthon clients this year include: The Rescue Mission, Bradley Free Clinic, Blue Ridge Literacy, Total Action for Progress, Old Southwest, Inc., Big Brothers Big Sisters of Southwest Virginia, Feeding America of Southwest Virginia, Prevention Council of Roanoke County, Roanoke Emergency Medical Services, Inc. and Downtown Christiansburg, Inc.

AAF Roanoke received a large number of applications from nonprofits across the Roanoke and New River Valley regions. “This is one of the most difficult tasks we have all year,” said Jamal Millner, AAF Roanoke, President. “The nonprofit community in Roanoke is outstanding, and choosing which applicants to accept is a painstaking process. We want to do what we can to help all the nonprofits succeed.”

In the 5 years prior, AAF Roanoke’s CreateAthon event and its volunteers have provided more than half a million dollars worth of creative services to local nonprofit businesses. Since 2002, 99+ agencies and creative groups in the US, Canada and Puerto Rico have held CreateAthon events in their cities. The effort has benefited over 1,300+ nonprofit organizations with 3,500+ projects valued at over $16.5 million. For more information on the program, please visit the web site at www.createathon.org.

For additional information or sponsorship opportunities, please contact AAF Roanoke Vice President and Public Service Chair Stefanie Brown: sbrown@ndp-agency.com, 540.397.3651. To volunteer your expertise, please visit www.aafroanoke.org/signup.

CreateAthon 2015 is October 17!

For 24 hours straight starting October 17, at 10:00 a.m., local creative volunteers will once again converge on Virginia Western Community College for AAF Roanoke’s award-winning public service event, CreateAthon®.

The pro-bono event is a 24-hour, work-around the clock creative blitz during which local advertising, marketing, and public relations professionals from the Roanoke and New River valleys generate marketing services for local non-profits that have little or no marketing budget. Volunteers work through the day, night and into the next morning to provide the nonprofit organizations with collateral ranging from websites, photography, videos, print, and ad campaigns.

In the 5 years prior, AAF Roanoke’s CreateAthon event and its volunteers have provided a total of more than a half of a million dollars worth of creative services to local nonprofit businesses. “CreateAthon is one of the most exciting things we do as a club all year,” said Jamal Millner, AAF Roanoke President. “It’s a little crazy, a little intense, but it’s a great opportunity to give back to our community and we look forward to providing more incredible work this year to deserving nonprofits in our area.”

Previous beneficiaries have included: Blue Ridge Literacy, DePaul Community Resources, Virginia Museum of Transportation, YMCA of Roanoke Valley, Rescue Mission, The Science Museum of Western Virginia, Harrison Museum of African American Culture, Inc., and Roanoke Children’s Theatre.

CreateAthon relies on generous support of volunteers and sponsors to make it a success. Nonprofits may apply for services by visiting http://aafroanoke.org/apply. To volunteer creative expertise, please visit http://aafroanoke.org/signup. Deadline for nonprofit applications is August 21, 2015. For additional information or sponsorship opportunities, please contact AAF Roanoke VP and Public Service Chair Stefanie Brown: sbrown@ndp-agency.com, 540.397.3651.