Silver Medal Award

Celebrating a career of service to the advertising industry.

AAF Roanoke Silver Medal Award

The American Advertising Federation’s Silver Medal Award was established nationwide in 1959 to recognize men and women who have made outstanding, career-long contributions to advertising and who have been active in furthering the industry’s standards, following creative excellence, and have shown leadership in areas of social concern.

AAF Roanoke’s Silver Medal award serves to recognize outstanding individuals for his or her advertising and community involvement on a local level.

For questions about the criteria or for more information about what makes a successful nomination, contact Bill Houck at or Ananda Gilmore at

Deadline to submit nominations: Jan. 31

Past Winners

To date, AAF Roanoke has awarded the Silver Medal to more than three dozen individuals since its inception in 1966.

  • 2023 – Amy Pearman
  • 2022 – Peggy Underwood
  • 2021 – Kris Bailey
  • 2020 – Bruce Jacobson
  • 2019 – Tommy Holcomb
  • 2018 – Katie Wallace & Steve Huff
  • 2016 – Lindy Adams & John Anstey
  • 2015 – Todd Marcum
  • 2011 – Bill Houck (AAF Palm Springs-Desert Cities)
  • 2010 – Tony Pearman
  • 2009 – Terri Jones
  • 2007 – David Hodge
  • 2006 – Richard Boyd
  • 2003 – Robin Chalkley
  • 2002 – Sandy Murray
  • 2001 – Freda Carper
  • 2000 – Greg Vaughn
  • 1991 – Jim Webster
  • 1990 – Howard Packett
  • 1989 – Jan Wilkins
  • 1988 – Larry Bly
  • 1987 – Don Foutz
  • 1985 – Julie McDowell
  • 1984 – William B. Houck, Sr.
  • 1983 – Fred Mugler (Frelantz)
  • 1982 – Mamie Vest
  • 1981 – Dick Burton
  • 1980 – Dale Poindexter
  • 1979 – Claude Harrison
  • 1978 – Wiley Wright
  • 1977 – Herb Weaver
  • 1976 – Burt Levine
  • 1975 – Jerry Conrad
  • 1974 – Bill Snider
  • 1973 – Gordon LeGarde
  • 1972 – John Harkrader
  • 1971 – Cecil Edmonds
  • 1970 – Chuck McKeever
  • 1969 – C.B. Houck
  • 1968 – Clay Ferguson, Jr.
  • 1967 – Shields Johnson
  • 1966 – John Will Creasy

Criteria & Selection

Again, it’s important to note that nominations should show career-long contributions to each set of nomination criteria.

  • Contribution to his/her company: The recipient must have achieved long-term success in one of the following areas of work: advertising, media, broadcast, design, digital or advertising vendor or service.
  • Creative ability: The recipient must have shown a consistent, long-term high degree of creative, original thinking in their field.
  • Contributions to the general advancement of advertising: The recipient must have worked to increase the stature and raise the standards of the advertising profession.
  • Contributions to the community: The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
  • Awards and board positions: List any applicable awards or board positions held by the nominee.

Silver Medal recipients are selected by a panel of judges made up of previous Silver Medal winners. Judges use the following criteria when making their selections. It’s important to note that nominations should show career-long contributions to each set of nomination criteria. A nomination that only includes criteria for how the nominee performed at their job, for example, is likely not going to be considered as nominations that show examples for all of the criteria. Because this nomination is intended to show the breadth and scope of the nominee’s work, please include at least three examples for each criterion on the form.

Nominate Someone For The Silver Medal Award

  • The nominee should have had a career of at least 20 or more years, and should have demonstrated long-range success in advertising, broadcast, marketing or related field. Please indicate at least three outstanding contributions the nominee has made to his/her company. One example: The nominee has risen through the ranks of the marketing department since their hire in 2006. They began as a communication specialist and after two promotions, is now the Director of Marketing for ABC Company. In addition, the nominee more than doubled our advertising budget over the past decade and has made incredible strides in changing the reputation of our company with our customers as a result.
  • The nominee should have shown a career-long dedication to excellence through a high-degree of creative, original thinking in their field of advertising or marketing in which he/she works. Please cite at least three examples of where the nominee used creative excellence. One example: The nominee received the Howard Packett Award for Creative Excellence in 2001 for a trade show booth solution for our company.
  • The nominee should have worked over the course of many years to increase the stature of and raise the standards of the advertising profession. One example: The nominee chaired the Diversity position of the Roanoke AAF board for more than eight years because they saw a strong need in the community to recruit and retain diverse employees. The nominee also went on to create a scholarship dedicated to diverse students who plan to pursue advertising, design, marketing or digital as part of their profession to encourage more students of diverse backgrounds to enter the field of advertising and design. This program successfully placed 2 students a year in design or advertising programs in Virginia colleges and universities.
  • The nominee should have been active in civic, social or other community groups whose work is dedicated to improving human or social welfare. One example: The nominee was on the board of the Boys & Girls Clubs of Roanoke Valley for more than 12 years. The nominee created a book-reading program for elementary school students, which they managed for more than seven years.
  • Current, active membership in the Roanoke AAF is not required to be nominated, however, membership with, participation in, or affiliation with the club is an important part of the selection process as the Silver Medal is intended to honor AAF members. One example: The nominee was on the board of the Roanoke Advertising Club from 1999 – 2015.
  • Use this area to indicate any special awards or board positions the nominee has held in their career. One example: The nominee was voted one of Roanoke’s 30 under 40 by Virginia Business Magazine.
  • Please review your nomination and select the Submit button below when you are ready to submit your nomination.