The best of advertising was honored Saturday, March 5, 2022 at the Western Virginia American Advertising Awards Gala in Roanoke. More than 150 were in attendance to celebrate the best of marketing and advertising in the region during the awards show at the Center on 9th.
In addition to creative awards, AAF Roanoke awarded a Silver Medal to Peggy Underwood. The award is AAF’s lifetime achievement award.
The annual awards competition had 124 professional entries from 28 agencies, firms, in-house creatives, and individuals as well as 70 student entries from Virginia Tech, Liberty University, and Radford University.
Joba Studio took home the top professional honor of the year, the Howard Packett Award for Creative Excellence (AAF Roanoke’s Best in Show) for HueMan exhibition at Design Miami. The campaign also won a Mosiac ADDY Award, celebrating work in diversity, and a Gold ADDY Award in the Ambient Media, Installations – Single Installation category. Work on the project is credited to Kevin Jones, Creative Director; Patrick Finley, Designer; and Robyn Jones, Project Manager.
AAF Roanoke earned a Judge’s Choice award for self-promotion of the awards last year. The Creativity Delivered Packaging included crates, briefcases, billboards, and winner’s book. These were hand delivered to each winner in February 2020. The collaborative project included multiple AAF member companies in the creation of the packages. Credits go to Peggy Underwood, Packaging Graphic and Structural Designer; Carrie Cousins, Winner’s Book and Billboard Designer; Ray Dwyer, Structural Design Manager; Pratt Roanoke, Digital Printer & Manufacturer; Stephen Sanford, General Manager Lamar Advertising.
Carilion Clinic earned the Best of Print honor for image in the Patient Story Series.
The Best of Electronic award went to Augusta Health for its Brand Anthem.
The Best of Digital was awarded to 5Points Creative for the Pulaski County Tourism website.
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local competitions. AAF Roanoke’s Western Virginia American Advertising Awards competition is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to win ADDY Awards—recognition as the very best creative work in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the local competition is the first step toward winning a National ADDY.
DOWNLOAD THE WINNER’S BOOK
AAF Roanoke was also proud to award two special awards to leaders in the advertising and marketing industry. The recipients have demonstrated outstanding contributions to the field of advertising and marketing in the past year and AAF Roanoke congratulates them for the work they do.
Advertising Person of the Year was awarded to Carrie Cousins, who is a recognized marketing leader with interdisciplinary experience in marketing, design, and media. For 15+ years, she has helped businesses tell their story and get better results online with practical digital marketing strategies. While working as Director of Digital Marketing at LeadPoint Digital, she also serves as AAF Roanoke’s current President and donates her time and talents to help non-profits through Buzz4Good.
Vendor of the Year was awarded to Blue Ridge PBS whose goal is to bring educational television to Southwest Virginia. Over the past year, Blue Ridge PBS was instrumental in broadcasting the stories told about non-profits in our region through Buzz4Good.
The full slate of American Advertising Award winners includes:
- Silver ADDY Award: Virginia Tech Dining Services for Burger ‘37 Limited Time Offers
- Silver ADDY Award: Virginia Tech for Eastern Divide Packaging
- Silver ADDY Award: Edward Via College of Osteopathic Medicine – VCOM for 2021 Annual Report
- Silver ADDY Award: LeisureMedia360 for The Roanoker Magazine, March/April 2021
- Silver ADDY Award: LeisureMedia360 for The Roanoker Magazine Jan/Feb Feature
- Silver ADDY Award: LeisureMedia360 for The Roanoker Magazine 2021 Dining
- Gold ADDY Award: Virginia Tech for New Years Card for Nicholas Duncan
- Gold ADDY Award: Joba Studio for HueMan exhibition at Design Miami
- Silver ADDY Award: Virginia Tech Dining Services for Shell Yeah! Event Poster
- Gold ADDY Award: 5Points Creative for Pulaski County Tourism Website
- Silver ADDY Award: Nero Digital Design for ARTOS Survival
- Silver ADDY Award: The O’Connor Group for Woods Rogers Website
- Silver ADDY Award: Joba Studio for Put Me On by GoPuff
- Silver ADDY Award: Red Velocity Inc. for American National Bank: “Doors”
- Gold ADDY Award: Augusta Health for Brand Anthem
- Silver ADDY Award: Augusta Health for Heart care that makes a lifetime
- Silver ADDY Award: Augusta Health for I Was There
- Gold ADDY Award: Augusta Health for COVID-19 Television Spots
- Gold ADDY Award: ValleyStar Credit Union for We Speak Your Language
- Gold ADDY Award: Dan Mirolli Photography for Virginia Tech Corps of Cadets Video
- Gold ADDY Award: Carilion Clinic for Know the Signs
- Silver ADDY Award: Carilion Clinic for Covid Patient Journey
- Gold ADDY Award: Anstey Hodge Advertising Group for Framatome‚ People
- Silver ADDY Award: Carilion Clinic for Voices of the Covid ICU
- Silver ADDY Award: Augusta Health for Come In, Neighbor
- Gold ADDY Award: Joba Studio for Bluefield State College Big Blues
- Silver ADDY Award: Virginia Tech Dining Services for 31st Annual Chili Challenge
- Silver ADDY Award: Joba Studio for Why Not Workshop logo design
- Gold ADDY Award: Carilion Clinic for Patient Story Series
- Gold ADDY Award: Cry for Parkland Direct Bold Claims
- Silver ADDY Award: Pratt Roanoke Converting for Christmas Village – Tutor House
- Silver ADDY Award: 5Points Creative for Halloween Marketing Monsters
- Silver ADDY Award: Blue Honey Rose for Blue Honey Rose Website
- Gold ADDY Award: M3:GRAFIX for M3 2021 Sample Reel
- Gold ADDY Award: AAF Roanoke for Creativity Delivered Packaging
- Gold ADDY Award: AAF Roanoke for Awards Briefcases
All gold awards will be submitted to AAF District 3 for further competition.
The best of student work was also honored at the event.
Student Best of Show:
- Kensley Bullins, Virginia Tech for Fox Trot Distillery
Student Judges Choice Awards:
- Sarah Schaffer, Virginia Tech for Lone Hare Distillery
- Rachel Adams, Virginia Tech for Golden Coast Distillery Packaging
- Ethan Candelario, Virginia Tech School of Visual Arts for McComas Gym Facility Graphics
Other student awards include:
- Student Gold ADDY Award: Westin Yates, Radford University for Olive Garden
- Student Gold ADDY Award: Kensley Bullins, Virginia Tech for Fox Trot Distillery
- Student Gold ADDY Award: Sarah Schaffer, Virginia Tech for Lone Hare Distillery
- Student Gold ADDY Award: Rachel Adams, Virginia Tech for Golden Coast Distillery Packaging
- Student Silver ADDY Award: Arya Meade and Caroline McCabe, Virginia Tech for Metolius Super Chalk
- Student Silver ADDY Award: Sarah Gugercin, Virginia Tech for Fall 2021 Concert Poster
- Student Gold ADDY Award: Ethan Candelario, Virginia Tech School of Visual Arts for McComas Gym Facility Graphics
- Student Gold ADDY Award: Abby Conrad, Virginia Tech for The History of Origami
- Student Gold ADDY Award: Arya Meade, Virginia Tech for History of the Monstera
- Student Silver ADDY Award: Arya Meade, Virginia Tech for For the Love of Coffee
- Student Silver ADDY Award: Desi Parks, Radford University for Veggie
- Student Silver ADDY Award: Sarah Schaffer, Virginia Tech for Black Hen Restaurant
- Student Silver ADDY Award: Abby Conrad, Virginia Tech for Shanghai Olympics
- Student Gold ADDY Award: Ben Kaynor, Virginia Tech for Toronto Olympics 2032
- Student Silver ADDY Award: Sarah Schaffer, Virginia Tech for Lone Hare Distillery
- Student Silver ADDY Award: Brittiany Rorrer, Radford University for Snow and the Red Tractor
- Student Silver ADDY Award: Brittiany Rorrer, Radford University for H.G. Wells Illustration series
- Student Silver ADDY Award: Kensley Bullins, Virginia Tech for Invasive Species Stamps
- Student Silver ADDY Award: Emily Woods, Radford University for Overwhelmed
- Student Silver ADDY Award: Emma Vermillion, Virginia Tech Architecture Department for Studio Collective Volume 13
- Student Silver ADDY Award: Emma Vermillion, Virginia Tech Architecture Department for Studio Collective Volume 14
The Silver Medal is AAF Roanoke’s lifetime achievement award. It recognizes those who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. The award serves to enhance the image of advertising by recognizing a locally well-known person for his or her advertising and community involvement.
This year’s recipient, Peggy Underwood, is the graphic design manager at Pratt (Converting Division Roanoke), LLC in Daleville. She’s been an active member of AAF locally and nationally for more than 20 years. Her work has won numerous awards (including Gold and Silver ADDY Awards noted above).
She’s also a past AAF Roanoke Advertising Person of the Year (2002) and Vendor or the Year (2015), national awards judge and data chair, and served in various roles at the district level.
Underwood’s work is everywhere in the region without many people knowing it. From boxes to packaging to event decorations, her creative ability is second to none. (She even made a life-sized Delorean out of cardboard for the awards show in 2019.) Further, she’s helped AAF Roanoke manage and put on the Western Virginia Advertising Awards for much of her career, doing it all with grace and bringing immense creativity to the annual event.
Congratulations to all this year’s winners.