AAF Roanoke’s nationally award-winning program enters its fourth year of exposing area high school students to a variety of advertising disciplines


Roanoke, Va. (Oct. 4, 2017) – Now in its fourth year, Adscape is a daylong program offering advanced training in advertising to area high school students interested in graphic design, media, and marketing. It has become the area’s premier annual event for advertising career exploration for multicultural audiences. Applications are now open for interested students for the October 26 event held at Radford University.

AdScape is designed to give creative high school students an insider’s view of advertising. The program includes hands-on workshops on a range of topics and lunch with professionals, professors, and college students. Designed to cultivate advertising talent at the high school level, AdScape programing encourages students to view advertising as a viable career choice by providing professional guidance, leadership, and networking opportunities enhancing students’ understanding of marketing communication.

A program of the Roanoke Chapter of the AAF (American Advertising Federation), AdScape received national recognition in 2015 when it was awarded the Mosaic Award for Best Multicultural Student Program by the American Advertising Federation. Over the past 3 years, AdScape has placed first in the American Advertising Federation’s Diversity & Multicultural Initiatives for Division 3 for 2015, 2016 and 2017, beating other contending AAF clubs across the nation.

“AdScape was created specifically to promote inclusion and support of diversity within the advertising industry targeting multicultural high school students,” said Jamal Millner, AAF Roanoke’s Diversity Chair and Past President. “Minority students are underrepresented in our industry, and that’s why we try to encourage those academic middle students – students that might go to college or might not, by just letting them know there are cool jobs that exist, and that might make them say, ‘I can do this – I might go to college.'”

All workshops are presented by leading professionals in their field and the entire event, including lunch and transportation, is at no cost to students. To learn more and register for AdScape, visit: http://daproanoke.org/adscape/register-for-adscape/.

About AAF Roanoke

Founded in 1958, the American Advertising Federation, Roanoke Chapter, is Roanoke’s only professional organization devoted entirely to the business of advertising. Professionals in the areas of graphic design, marketing, TV and radio, photography, printing, web design and more, come together to represent a diversity of companies from our community.