Event Date: Thursday, October 30, 9:30am—2:00pm

Creative high school students from the Roanoke and New River valleys are heading to Radford University Thursday, Oct. 30, for a day-long program that provides an insider’s view of advertising. More than 80 students have signed up for hands-on, interactive workshops about social media, analytics, audio/video production, 3D animation, graphic design, public relations, digital communication and advertising strategy.

Students also will gain experience in “soft skills” during a lunch, sponsored by the university’s Office of the Provost, that brings high school students, faculty and working professionals together for a networking exercise planned and led by Radford communication students. The university’s School of Communication offers degree programs that focus on the study of advertising and public relations, as well as journalism, production technology and communication studies.

The program is an initiative of the Roanoke Chapter of the American Advertising Federation (AAF), a professional organization devoted entirely to the business of advertising. Professionals in the areas of graphic design, marketing, broadcast, photography, print, digital media and more, come together to represent a wide range of community businesses and organizations. AAF Roanoke was founded in 1958.

Adscape was organized by the chapter’s Discover Advertising Protégés (DAP) group, which exposes minority students to advertising careers through job shadowing and special events.This segment of the population is being heavily recruited in the advertising industry.

The event is free to registered high school students because of generous sponsorships from Radford University’s College of Humanities and Behavioral Sciences and the Office of the Provost, Mountain Valley Transportation, Duncan Automotive Network, Press Press Merch, Cuz’s Autobody Repair and Blue Eagle Credit Union.