Past Present and Future of Advertising: The Marketing Chessboard
The battle for mindshare in the boardrooms of corporate America are being played out on a daily basis – and with billions in fees at stake, firms around the world are investing to better understand the game. Positioning yourself for success requires a thorough understanding of the players, environment and “rules.” Most marketing firms fail before they even start. The most common symptom of their flawed approach is the all-too-common assertion that the client “Doesn’t get it!” Reality check: The client “Does get it!” Positioning yourself and your agency as a viable business-building partner is vital – to do otherwise relegates you to mid-level management as a production resource.
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About Sanders Consulting Group:
Sanders Consulting Group teaches more marketing communication companies around the world more about new business than any other firm. We only work with agencies, public relations firms, design companies, direct response operations, and other marketing communication companies. We have been selected as the prime new business resource for the world’s largest and best-managed marketing communication companies and networks. Our focus is on growth through winning new accounts, installing new business systems, establishing procedures for keeping clients longer, working to get firms ready for growth, showing how to improve the firm’s brand so as to attract more prospects, and helping marketing communication companies bulk up with mergers.
About Bob Sanders:
Bob directs program and practice development, conferences, client engagements, as well as, knowledge, publishing and research initiatives. Bob’s experience includes comprehensive consulting and service engagements with multinational agencies, such as FCB, Leo Burnett, and J. Walter Thompson; regional agencies such as Sullivan, Higdon & Sink, ICE, The Star Group, Lindsey, Stone & Briggs and Crosby Marketing Communications; and specialized agencies such as Direct Partners and Rodale Press.
Bob’s expertise spans every functional agency discipline. This, combined with his experience, has enabled him to deliver unique, actionable and successful counsel with consideration and regard for the unique organizational, operational, technical and cultural attributes of the industry. Prior to joining SCG, Bob held the position of Partner with Agency Management Group, specializing in organizational, operational, financial and technical systems and consulting services to many of the world’s largest marketing firms. Before that Bob worked in account service positions with several traditional full-service agencies.
Bob has differentiated himself through his ability to work effectively with all types and levels of agency leadership and staff. In addition to his extensive professional experience in the industry, Bob has served as a U.S. Marine on the front lines of Operation Desert Storm in the Gulf War. His assessment, situation analysis, and management skills, combined with his ability to relate to and motivate agency people have distinguished him among his peers.
Bob has delivered numerous speeches and presentations to the industry; including Adweek Conferences, AAAA financial and media conferences, Fulcrum Conferences, DMA conferences, Solutions, Genesis, and New Directions. He has a B.A. in History from the University of Virginia and resides with his family in Pittsburgh.