2012 Archives - AAF Roanoke

Media Auction

It’s time for our annual media auction! Come out and support AAF Roanoke and Ad 2 Roanoke this Thursday night at Blue 5 at 6 pm. Our kind and generous donors have put together a huge collection of media packages and silent auction items to help you market your business the right way. We have everything from traditional TV, Radio, and Print packages to creative services and a new host of digital media services that are sure to reach all your customers. Check out the preview of items below and come prepared to enjoy some hooch on the house and write some big checks for a great cause!

Digital Media Services

Firefli Media

  • Mobile Website
  • Search Engine Optimization
  • Social Media Graphic Redesign

Creative Services

Abandon Films

  • 1 day shoot and edit TV spot

I Need Help Productions

  • 1 :30 TV spot
  • 2 Radio spots

Media Packages

TV

  • WDBJ7
  • Comcast Spotlight

Radio

  • FOX Radio 910
  • WFIR

Outdoor

  • Salem Red Sox

Print

  • The Roanoke Times
  • Bella Magazine
  • City Magazine
  • Valley Business FRONT
  • NRV Magazine
  • The Roanoker

Silent Auction Items

Entertainment

  • Jefferson Center
  • Salem Red Sox
  • Star City Comedy Club

Miscellaneous

  • CUPS Coffee and Tea
  • Plantagenant Rose
  • Stella Jewelry

2013 ADDY Awards Information

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

> RSVP Today!Jane Maas

Spend your lunch hour with Jane Maas, who made her way to the top of the fabulous, but male-dominated ad world of the 1960s and 70s. Fans of the AMC series Mad Men will be thrilled by Jane’s wickedly funny and juicy inside stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze filled Boat Ride—but Jane Maas also draws from her captivating personal experience and countless interviews with her peers to address the toughest issues of the era: equal pay, jaw-dropping sexism, and the painful choice many women faced between motherhood and their careers.

WHEN
Wednesday, Oct. 10, from noon to 1 p.m.

WHERE
The Hotel Roanoke & Conference Center

> RSVP

The Psychology of Decision Making and Influence of Mass Media

Glenn Kent, Ph.D., is an assistant professor of psychology at Jefferson College of Health Sciences

Psychology expert Glenn Kent, Ph.D., will examine the role of public relations and advertising in the American obesity epidemic in his presentation The Supersizing of America: The Psychology of Decision Making and Influence of Mass Media” on Thursday, June 21. program is sponsored by Carilion Clinic and Neathawk Dubuque & Packett. It is a joint meeting with the Public Relations Society of America, Blue Ridge Chapter.

Join us from noon to 1:30 p.m. on Thursday, June 21, at The Hotel Roanoke & Conference Center.

> RSVP to this event


Now Hear This: The Zen of Audio Branding

Every sound that touches a brand has the potential to define it. Audio branding is a discipline designed to harness the power of sound, engage consumers and drive emotional connections.

Steve Keller, iV founder and CEO, will give us a taste of audio branding, opening our eyes (and ears) to the importance of defining what a brand sounds like.

Join us from noon to 1 p.m. on Thursday, May 24, at The Hotel Roanoke & Conference Center.

> RSVP for this event

About Steve Keller

Always one to take the unexpected path, Steve left a career in the fields of social psychology, research and statistics to pursue his love for music and production. Landing in Nashville, he worked as an independent composer, A&R director, record producer, music house executive and publishing consultant.

> read more about Steve

User Experience: Examples of Mistakes on the Web and How to Correct Them

What may seem simple and easy to use to one person isn’t always the case with everyone.

Andy Vitale

Featuring Andy Vitale from The Pancake Movement

For years, marketers have been in the pursuit of walking in the customer’s shoes. Join us on Wednesday, April 18, when Andy Vitale of The Pancake Movement discusses the pitfalls that occur when not looking through the user’s eyes and how to rebound from those mistakes.

Join us from noon to 1 p.m. on Wednesday, April 18, at The Hotel Roanoke & Conference Center.

> RSVP to this event