May 27 @ 12:00 pm - 1:00 pm
How to use process to be more successful with creative projects
It would seem that process and creativity are at odds with one another. How, for instance, could a rigid set of rules help inspire great design, great experiences, or new approaches to challenges? In fact, the two can not only co-exist, but work together to create better results and enable teams to be more creative and productive. The secret is in how process is designed and connected to the creative process.
What you’ll learn
- How a carefully designed process can bolster new ideas and creativity while saving time and effort
- How to design a process that enhances creativity while boosting productivity
- How to sell your internal team and stakeholders on creating a process that
About the speaker
Greg Kihlström is a best selling author, speaker, and entrepreneur. He is an entrepreneur, author and speaker, after selling his award-winning digital experience agency. He has worked with some of the world’s top brands, including Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota and VMware. He serves on the University of Richmond’s Customer Experience Advisory Board, and was founding Chair of the American Advertising Federation’s National Innovation Committee. Greg has written seven books, including, The Center of Experience (2020) which talks about how customer and employee experience can be operationalized into a cohesive brand experience. His podcast, The Agile World, launched in early 2019 and now in season 3, discusses brand strategy, marketing, customer, and employee experience with thought leaders from leading organizations around the world. He is a contributing writer to Forbes, and has been featured in Advertising Age, Communication Arts, and The Washington Post.
You can find his books here: https://www.gregkihlstrom.com/writing
The event is a joint program with AAF Roanoke, AAF SWVA, and AAF Hampton Roads.