Using AI in Digital Marketing

Join us for an engaging session on how AI is reshaping digital marketing and customer experiences. Rather than focusing only on tools, “Using AI in Digital Marketing: What Works, What Doesn’t, and What’s Next” will help you understand where AI creates value in marketing.

We will walk through real-world applications and examples, while also unpacking how AI works in practice. The session will also highlight key challenges, such as bias, hallucinations, and data limitations, so you can make more informed and responsible decisions. Led by Dr. Shilpa Rao, Assistant Professor of Practice in Marketing at Virginia Tech, this webinar is designed for marketing, advertising, and communications professionals looking to use AI more thoughtfully and effectively in their day-to-day work.

About Dr. Shilpa Rao:

Dr. Shilpa Rao is an Assistant Professor of Practice in the Department of Marketing at the Pamplin College of Business. She is also developing a Minor for AI in Marketing. Prior to joining Pamplin, Shilpa earned her Ph.D. in Marketing from the University of Nebraska-Lincoln, where she taught courses in marketing analytics, marketing research, and digital Marketing. She has nearly a decade-long industry experience in various IT-related and leadership roles in the U.S. and India. She has worked for clients in various sectors, such as banking (FirstData, JPMorgan), healthcare (United Health), and travel (Travelocity).

Register for this free event today!