Silver Medal Award

Deadline to submit nominations: January 31, 2023

The American Advertising Federation’s Silver Medal Award was established nationwide in 1959 to recognize men and women who have made outstanding, career-long contributions to advertising and who have been active in furthering the industry’s standards, following creative excellence and have shown leadership in areas of social concern. AAF Roanoke’s Silver Medal award serves to recognize outstanding individuals for his or her advertising and community involvement on a local level.

To date, AAF Roanoke has awarded the Silver Medal to 39 individuals since its inception in 1966.

2022 – Peggy Underwood

2021 – Kris Bailey

2020 – Bruce Jacobson

2019 – Tommy Holcomb

2018 – Katie Wallace and Steve Huff

2016 – Lindy Adams and John Anstey

2015 – Todd Marcum

2011 – Bill Houck (AAF Palm Springs-Desert Cities)

2010 – Tony Pearman

2009 – Terri Jones

2007 – David Hodge

2006 – Richard Boyd

2003 – Robin Chalkley

2002 – Sandy Murray

2001 – Freda Carper

2000 – Greg Vaughn

1991 – Jim Webster

1990 – Howard Packett

1989 ­ – Jan Wilkins

1988 – Larry Bly

1987 – Don Foutz

1985 – Julie McDowell

1984 – William B. Houck, Sr.

1983 – Fred Mugler (Frelantz)

1982 – Mamie Vest

1981 – Dick Burton

1980 – Dale Poindexter

1979 – Claude Harrison

1978 – Wiley Wright

1977 – Herb Weaver

1976 – Burt Levine

1975 – Jerry Conrad

1974 – Bill Snider

1973 – Gordon LeGarde

1972 – John Harkrader

1971 – Cecil Edmonds

1970 – Chuck McKeever

1969 – C.B. Houck

1968 – Clay Ferguson, Jr.

1967 – Shields Johnson

1966 – John Will Creasy

Silver Medal recipients are selected by a panel of judges made up of previous Silver Medal winners. Judges use the following criteria when making their selections. It’s important to note that nominations should show career-long contributions to each set of nomination criteria. A nomination that only includes criteria for how the nominee performed at their job, for example, is likely not going to be considered as nominations that show examples for all of the criteria. Because this nomination is intended to show breadth and scope of the nominee’s work, please include at least three examples for each criteria on the form.


Again, it’s important to note that nominations should show career-long contributions to each set of nomination criteria.

Contribution to his/her company

The recipient must have achieved long-term success in one of the following areas of work: advertising, media, broadcast, design, digital or advertising vendor or service.

Creative ability

The recipient must have shown a consistent, long-term high degree of creative, original thinking in their field.

Contributions to the general advancement of advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Awards and Board Positions

List any applicable awards or board positions held by the nominee.

For questions about the criteria, or for more information about what makes a successful nomination, contact Bill Houck at or Ananda Gilmore at

Deadline to submit nominations: January 31, 2023

Silver Medal Award Nomination

  • The nominee should have shown long-term (more than ten years at least), success in an advertising or marketing field. Please indicate at least three outstanding contributions the nominee has made to his/her company. One example: The nominee has risen through the ranks of the marketing department since their hire in 2006. They began as a communication specialist and after two promotions, is now the Director of Marketing for ABC Company. In addition, the nominee more than doubled our advertising budget over the past decade and has made incredible strides in changing the reputation of our company with our customers as a result.
  • The nominee should have shown a career-long dedication to excellence through a high-degree of creative, original thinking in their field of advertising or marketing in which he/she works. Please cite at least three examples of where the nominee used creative excellence. One example: The nominee received the Howard Packett Award for Creative Excellence in 2001 for a trade show booth solution for our company.
  • The nominee should have worked over the course of many years to increase the stature of and raise the standards of the advertising profession. One example: The nominee chaired the Diversity position of the Roanoke AAF board for more than eight years because they saw a strong need in the community to recruit and retain diverse employees. The nominee also went on to create a scholarship dedicated to diverse students who plan to pursue advertising, design, marketing or digital as part of their profession to encourage more students of diverse backgrounds to enter the field of advertising and design. This program successfully placed 2 students a year in design or advertising programs in Virginia colleges and universities.
  • The nominee should have been active in civic, social or other community groups whose work is dedicated to improving human or social welfare. One example: The nominee was on the board of the Boys & Girls Clubs of Roanoke Valley for more than 12 years. The nominee created a book-reading program for elementary school students, which they managed for more than seven years.
  • Current, active membership in the Roanoke AAF is not required to be nominated, however, membership with, participation in, or affiliation with the club is an important part of the selection process as the Silver Medal is intended to honor AAF members. One example: The nominee was on the board of the Roanoke Advertising Club from 1999 – 2015.
  • Use this area to indicate any special awards or board positions the nominee has held in their career. One example: The nominee was voted one of Roanoke’s 30 under 40 by Virginia Business Magazine.
  • Please review your nomination and select the Submit button below when you are ready to submit your nomination.