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August 2022
Negotiate Your Worth
Join AAF Roanoke as we host Erica Lawson as she discusses the importance of knowing your worth and how to effectively negotiate your pay. About Erica Lawson, SHRM-CP, MS-HRM HR Associate & Happiness Manager, Interactive Strategies B.S., Business Administration, Morgan State University; M.S., Human Resource Management, University of Maryland, Global Campus Erica has expertise in every facet of Human Resources, including talent management, benefits, employee relations, and HR compliance. Always striving for process improvement, Erica has exceeded revenue goals and increased…
Find out more »October 2022
Working Within a Multigenerational Workforce in the 21st Century
Join AAF Roanoke as we host Skot Waldron to discuss how to effectively work within a multigenerational workforce. This is the first time in history that we have five generations in the workforce. We can't treat everyone the same. The technological revolution is driving where we are going, and it must be embraced by everyone. How do we retool our people to help them be the best leaders and team members they can be using the skills and insights of…
Find out more »January 2023
SEO, SEM, PPC? What Does Search Advertising Mean for You?
Join AAF Roanoke as we host Brad Timofeev to discuss the importance of search engine advertising and how it can take your digital assets to the next level. Search engine optimization is a must-have for website owners in 2023. Brad Timofeev of LeadPoint Digital will help you understand the terminology and importance of search and some strategies you can start implementing today to make a difference in search engines. About Brad Timofeev Co-creator and Managing Partner of LeadPoint Digital. Early…
Find out more »April 2023
Award-Winning Creative Processes
Learn From the Best of the Best in Roanoke How does award-winning creative work happen? Let’s find out from the 2023 Western Virginia Advertising Award winners. Join us on April 12 as we hear from the Best of Show and Judges Choice award winners as they walk us through their creative process from idea to award-winning product. From brainstorming to implementation to deciding which awards category would give them to the best chance at winning, we’ll dive into it all…
Find out more »June 2023
Are You Prepared for the Migration to Google Analytics 4?
Get Ready for the Migration to Google Analytics 4 on 7/1/23. On July 1, 2023, standard Universal Analytics properties will no longer process data. Instead, Google Analytics 4 (GA4) will be the analytics property offered by Google. Brad Timofeev of LeadPoint Digital will help you understand the differences between Universal Analytics and Google Analytics 4, what you should expect during the migration, and the steps you should take to prepare for the migration to GA4. About Brad Timofeev Co-creator and Managing Partner…
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