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Virginia is for Lovers Might be 50 … But It Never Gets Old

November 14, 2019 @ 12:00 pm - 1:30 pm


A team from The Martin Agency (Richmond) and Virginia Tourism Corporation will discuss the iconic “Virginia is for Lovers” slogan that they created 50 years ago remains an icon. The slogan and mark turns 50 this year and just as relevant as ever. How did they do that? You’ll find out from the team behind the magic how and why Virginia Tourism campaigns have evolved in the last few years—also sharing what it’s like to take over on such a prestigious and historic account within the agency.

  • When: Nov. 14, noon-1:30 p.m.
  • Where: Roanoke Higher Education Center, Room 212
  • Cost: $25 members/$35 nonmembers



Trent Patterson, SVP, Creative Director for The Martin Agency

Trent was an Army brat growing up, which he thinks was perfect training for a career in advertising.
Always moving somewhere new, learning new things and trying not to get beat up by the locals.
Trent has been at The Martin Agency for a decade working on leading brands including Virginia Tourism, Timberland PRO, Ritz Crackers, Experian, Penske, Optimum, Colonial Williamsburg, Chips Ahoy!, Comcast, TIAA, Hanes and others. Trent even fulfilled a lifelong dream by working on Def Leppard’s “When Love and Hate Collide” album cover.

Oh sure, Trent has won some impressive awards from The One Show, Communications Arts and a few Effies, but he may be most proud of his video series with his son Jack. If you want to see what it might be like to have your youth documented by an award-winning creative, search “Jackal’s First Time” on YouTube.

Even with all these professional credentials and accolades, Trent may be best known around the agency for winning the agency “Lip Sync Battle” with back-to-back performances as Eminem and Adele.
Not kidding. Make him show you the pictures.

Taylor Wiegert, VP, Planning Director for The Martin Agency

When it comes to brand planning with a razor-sharp focus on technological implementation, you know how there’s always that one person who’s found it, tried it and blogged about it before you even knew it was a thing? Taylor’s that guy for us. And we kind of love him for it.

In Taylor’s five years at The Martin Agency he has evolved into a powerful hybrid: brand and digital strategist, a.k.a. “brigital” strategist. He’s led the planning and execution of paid, earned and owned social and digital media programs. He’s led teams of digital marketers and brand strategists for clients including Middle-Earth: Shadow of War, Land O’Lakes, Sling TV, Buffalo Wild Wings and Virginia Tourism.

At Martin he works to develop consumer insights to inform content creation and user experiences. He’s immersed in digital marketplace trends and serves as our resident expert for all things digital, social and mobile.

Maybe that’s why his teams have been named among the Top 10 Social-Savvy Agencies by Agency Post. Or why he was named a Google Young Innovator Finalist and Shots Rising Star in Advertising. Taylor is also the poster boy for living out one of our agency mottos—good to each other and tough on the work—and was given the Cobblestone Award for excellence in creative execution.

Although he admits he’s a complete geek and loves gaming and anything that “beeps,” he’s also an avid hiker and outdoor enthusiast — because even geeks need some time away from a screen.

Lindsey Norment, Brand Director for Virginia Tourism Corporation

Lindsey leads the Virginia Tourism Corporation brand department to strategically execute the vision of the iconic Virginia is for Lovers brand.

Norment was raised in Richmond, Virginia. She is a graduate of James Madison University, where she studied Media Arts and Design. She resides in Richmond with her husband, Jeff, and their dog, Libbie.

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November 14, 2019
12:00 pm - 1:30 pm
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Roanoke Higher Education Center
108 N Jefferson St
Roanoke, VA 24016 United States
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