Side Effects: Life in Pharmaceutical Advertising

Advertising life can be rough. That’s why we’ve asked Eric Jay Sonnenschein, Pharmaceutical Advertising Copywriter and Author of the novel Ad Nomad: The Case of Dane Bacchus, to join us for lunch and share stories from his life in advertising. It’s just what the doctor ordered.

SIDE EFFECTS can cause serious side effects. Rarely reported side effects include:

• creative block that will not go away. If you have creative block that lasts more than 4 hours, get art direction right away. If it is not treated right away, creative block can permanently damage your ego.
• sudden inspiration decrease or motivation loss. Some people may also show spite towards their clients or co-workers.

If you have these symptoms, stop taking SIDE EFFECTS and contact a creative director right away. Before you take SIDE EFFECTS, tell your account manager if you:

• have or have had client problems such as a heartburn, anxiety, panic, stress, tension, or uneasiness after a presentation.