- This event has passed.
Roanoke Business Summit – Media Buying Workshop
May 10, 2016 @ 7:30 am - 1:30 pm
AAF Roanoke has partnered with the Roanoke Regional Chamber to present a workshop seminar at the upcoming Roanoke Business Summit on May 10th, 2016.
Phillip Oakley, Founder and Chief Creative Officer of Common Giant of Winston-Salem, NC, will host our three concurrent morning Media Buying workshops. The Media Buying workshops will focus on the importance of creating top-of-mind awareness for brands, the role of media in creating and communicating brand messages, understanding your target audience, and preparing a media budget that works best for your brand. In addition, the workshop will provide an overview of various media along with recommendations for how to, and how not to, use each medium.
- Television (Broadcast and Cable)
- Print (Newspaper, Magazine, Directories)
- Radio
- Outdoor/Out-of-Home
- Digital and Mobile
- Sponsorships