Media Auction

Located inside the Berglund Coliseum

This package includes:

• 1 Railing Wrap (approximately 20 feet wide x 2.5 feet tall)
• 1 year commitment (February 2017 t0 February 2018)
• Sponsor can place their artwork/logo. Artwork must be approved by the Berglund Center.
• Cost of production and installation not included approximately $300 (must be produced and installed by Fast Signs in Salem)

** Restrictions **

Cannot be sold to anyone in the following categories: Financial Institutions, Automotive, Grocery Stores, Realtors,
Waste Management Companies, Landscapers, Electrical or Plumbing; unless purchaser is a current Berglund Center advertiser or approved by the Berglund Center.

Valued at $5,000

Two of these lots will be available at the time of auction.

theberglundcenter.com

This package includes:

• Review of current social media accounts/engagement
• Recommendations/suggestions for social media
• Social media content suggestions
• Review of current PR efforts
• Recommendation for future PR efforts
• Session not to exceed 4 hours

Valued at $600

ndp.agency

This package includes:

Accelerate your next marketing campaign with a strategic public relations campaign. During this four hour consultation Thomas Becher, APR, Senior VP with NDP, will share ideas and tips to help you plan and implement strategies and tactics that will make a difference.

Valued at $1,000

ndp.agency

This package includes:

• 2 hours of pre production: Includes meeting time, location scouting and script writing.
• Half day shoot (4 hours) Our Emmy award winning photographer expertly captures your presentation or product. Time includes setup and teardown at one location.
• Half day post production (4 hours) This time is spent editing, color correcting, and adding eye-popping motion graphics and visual effects. It also includes mastering your finished product to your required delivery format.

Valued at $1,450

Important: Finished product is not to be used for television broadcast in the Roanoke/Lynchburg TV market. Buyer agrees that additional production time required beyond this package will bill at 581 Media regular rates. Auction winner must book project by 1/19/2018.

581media.com

This package includes:

• Advertising Campaign in WSLS 10 newscasts
• Campaign can run anytime between February 1 and May 31, 2017.
• Specific dates will be determined by client and WSLS 10 representative.

Valued at $9,000

wsls.com

Winning bid will join one of the hosts of Daytime Blue Ridge for a LIVE show on a date to be determined from 11a-12noon on WSLS 10.

The guest host will be a part of the daily chat and cooking segments on the day of air.

Value: $1,000

1 month of on-air cable TV advertising within the Comcast Spotlight geographic coverage area in 2017 with a target audience of adults ages 25-54 by utilizing a maximum of 12 networks such as: A&E, CMT, MSNBC, FS1, TBS, and TLC.

Valued at $3,000

Donation may not be used to pay down existing balances owed to Comcast Spotlight. Broadcast spot production is not included.  Network selection is based on availability.  Schedule may be used in conjunction with additional cash schedule. Value of advertising will be at current rate card rate at time of placement. Schedule cannot air during 2017 political windows and must be redeemed by December 31, 2017.  

(April 29 – June 13, 2017 & September 8 – November 11, 2017)

Full Page, Full Color Ad in The Roanoke Times.

Sunday included

Includes design and copywriting

Must be used by December 31, 2017.

Value: $7,238

3×5, Full Color ad in all 3 community publications (SwoCo, So Salem, The Botetourt View) 12 consecutive week run.

Must be used by December 27, 2017

Value: $7,416

You will get two 6×10 ads in The Roanoke times during the same week, 1 ad in the GO publication, 1 ad in all 3 community publications (SwoCo, So Salem, The Botetourt View), and 50,000 impressions on roanoke.com

All in a 7 day period.

Must be used by December 29, 2017

Value: $5,885

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/17) to run not later than December 2017 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $349

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/17) to run not later than December 2017 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $447 

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/17) to run not later than December 2017 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $749

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/17) to run not later than December 2017 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $1,049

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/17) to run not later than December 2017 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $1,749

Each of the two weeks you will receive on each station:

3 spots per day M-F 6am-7pm (15x per week)
2 spots per day M-F 7pm-mid (10x per week)
With this schedule, your message will be heard in the Roanoke MSA* by approximately 18% of men 25+ (almost 19,000 men) about 4.2 times each and approximately 11.5% of adults 18+ in the Roanoke MSA* (that’s over 28,700 people!) about 3.8 times each.

In total your message will deliver 112,000 gross impressions** with persons 12+!!!

Plus, we’ll put links from www.WFIRNews.com and www.SportsRadioVA.com to your website during the weeks your schedule is airing.

These services are subject to the following conditions or restrictions:

Schedules may air the two weeks of your choice between February 6 – March 26 or June 26 – September 10, 2017. They do not have to be concurrent nor consecutive. Spots may be 30-seconds or 60-seconds long. Spot production is included – you may provide a script or provide copy points and we’ll even write the script for you.

Package may not be used as a credit to replace or pay for pre-existing schedules.

Value: $3,000

Two months of Radio advertising within the Cumulus Radio-Blacksburg
geographic coverage area.
Serving the Blacksburg Metro and surrounding areas with a target audience
of adults ages 18+ utilizing up to six stations:
WPSK-FM (NASH 107.1 Country)
WBRW-FM (105.3 The Bear/Rock)
WNMX-FM (Mix 100.7 Hot A/C)
WWBU (CBS Sports 101.7)
WFNR (News/Talk 710am/103.5fm)
WRAD-AM (1460am/Oldies)

Schedule must be used prior to August 1, 2017
Cannot be used during political primaries April 30 – June 13, 2017

Value: $5,000

One Half-day Studio Photography Shoot

This lot can be upgraded to a location shoot
or a full day shoot at additional cost $1,000 would be deducted from the invoice.

Value: $1,000

Two (2) Full Page Ads

Can be used in any 2017 Issues

Package restrictions:
Ad content cannot be religious or political in nature
Cannot be a current advertiser
Right-hand placement – no other location guarantee

Value: $2,000

Advertising Airtime

Can be used over a two (2) month period

Restrictions:
Cannot be used to buy down a current balance,
or used within a political window.

Production is not included.

Value: $6,000

One (1) Quarter Page Ad

Restrictions:
Purchaser will need to supply the ad camera ready, if possible.
Space reservation deadline is the 10th of  the month prior.

If purchaser is under a contract with City Magazine this ad cannot
be used as one of their contractual ads. Contract must be fulfilled
prior to placing this ad.

Value: $680

One (1) Month of advertising air time on Mix 93.5
Roanoke’s Best Variety Station

20 — :30 second Weekly Spots – M-F 6am – 10am
20 — :30 second Weekly Spots – M-F 10am – 3pm
20 — :30 second Weekly Spots – M-F 3pm – 8pm
20 — :30 second Weekly Spots – M-Sun 8pm – 12am
10 — :30 second Weekly Spots – Sat-Sun 6am – 8pm
10 — :30 second Weekly Spots – M-Sun 12am – 12pm
100 — :30 second Weekly Spots iSNV iHeartRadio – M-Sun 5am – 8pm
ROS — Leaderboard & Big Box online ads – 10% Share

Base production included – (script writing and production, no jingles or endorsements)
Package must be used by 12/31/17

Value: $2,000

2017 Salem Fair Sponsorship at the Salem Civic Center.
The Salem Civic Center will work with the winner to determine
a mutually agreeable date.

Package Includes:

• 10’x10’ outside display space near main entrance.

• Banner signage rights – One (1) 3’x5’ banner outside main entrance
and one (1) 3’x5’ banner inside fairgrounds.

• Logo inclusion on print ads about sponsored day, on daily web ads,
and electronic billboards.

• Minimum of four (4) PA announcements on sponsored day.

• Inclusion on schedule of events distributed at main gate during
entire run of fair.

• Logo on corporate sponsor board located at main entrance

• Inclusion on Salem Fair Website
(listing on schedule of events and logo on sponsor scroll)

• Social media presence

• Ten (10) Salem Fair ride passes to distribute to employees, reward
long-standing clients, or use to grow your business.

Value: $2,500

8 hours of post production time at DPC-LLC studio
in no more than 3 sessions.

Included in the session(s) will be a consultation regarding the scope
of the project and recommendations for work to be done.

Projects will be limited to editing of footage that has already been acquired
or projects that are in a “ready to edit” state from either Final Cut Pro X or iMovie.
No additional footage will be shot by DPC-LLC. Custom motion graphics can be made
only from existing artwork provided by the lot winner.

Value: $1,080