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Media Auction 2018
February 8, 2018 @ 5:30 pm
Do you need to advertise your small business
or non-profit but have a limited budget?
Join us for the 2018 AAF Roanoke Media Auction. Come out and you could save as much as 50% OFF on local-media packages. Our kind and generous donors have put together a huge collection of media packages and silent auction items to help you market your business in 2018. We have everything from traditional TV, radio, and print packages to creative services and digital media services that are sure to reach all your customers.
Check out the items up for bid now, then come prepared to enjoy some complimentary food and drinks while getting great deals on your media
The Salem Red Sox — 4′ x 8′ concourse sign
One (1) 4′ x 8′ concourse sign
*Production is included ($400 value)
Valued at: $3,500
***Buy It Now: $2,800
(email info@aafroanoke.org to purchase)
The Roanoke Times — Spadea Wraps
Two (2) Spadea Wraps
Have events coming up? A major sale? Need to add a splash to your 2018 campaign? Take a look at this spadea package, allowing you to reach more than 194,000 SWVA adults!
A Spadea is an exclusive wrap around an inside section of The Roanoke Times.
Each run date includes the following:
- Four (4) half page (3 column x 20″) ads front and back
– a large amount of space, and highly visible to our average weekday print audience of 145,500 across Southwest Virginia - 50,000 impressions on roanoke.com, the region’s leading website for local news and information.
The winner of this package will receive two (2) Spadeas, any day Monday-Saturday to be used by 12/30/18.
Subject to availability. An account executive with The Roanoke Times will work with the winner to provide the best available run dates.
*** Package available to new customers or customers who have not advertised with The Roanoke Times|roanoke.com<http://roanoke.com> within the last 13 months.
Valued at: $9,000
***Buy It Now: $7,200
(email info@aafroanoke.org to purchase)
The Roanoke Times — Custom Contest Package
Custom Contest Package Two (2) available
Contests are a great way to generate brand awareness and potential leads!
With years of contesting and promotions experience, The Roanoke Times and our Roanoke Web Services team are ready to come along side and make it happen! Be ready to reach more than 271,000 SWVA adults per week with this two-week promotion!
Package Includes the Following:
- Contest Consultation and Setup.
- One (1) Day Home Page Takeover of roanoke.com with a Premium Expandable Leaderboard (970×90 px that expands to a 970 x 250px) and Wallpaper (message/image along the sides)
- Two (2) eBlasts to our opt-in list of more than 26,000
- 150,000 impressions on roanoke.com
- Two (2) 3×5 Sunday print ads in The Roanoke Times
- Eight (8) 3×5 weekday print ads in The Roanoke Times, as well as coverage in Laker Weekly, Extra Plus, and The Burgs.
- One (1) 6×1 weekday Front Page Strip print ad across the bottom of the front page of The Roanoke Times (same day as one of the 3×5’s)
- Includes design and copywriting
- Package must be fulfilled by 12/30/2018.
- An account executive and the Roanoke Web Services team will work with the winner to create a contest to meet the winner’s needs. The winner is required to provide a prize valued at $250 or more.
***Package available to new customers or customers who have not advertised with The Roanoke Times|roanoke.com<http://roanoke.com> within the last 13 months.
Valued at: $3,000 each
***Buy It Now: $2,400 (Only one available for pre-auction purchase)
(email info@aafroanoke.org to purchase)
Valley Business Front — FRONTfooter Page Anchor Ads
Two (2) 1/8 FRONTfooter Page Anchor Ads
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/18) to run not later than December 2018 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Valued at: $698
***But It Now: $558
(email info@aafroanoke.org to purchase)
Valley Business Front — Full Page Ad
One (1) Full Page Ad
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/18) to run not later than December 2018 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Valued at: $1,749
***Buy It Now: $1,399
(email info@aafroanoke.org to purchase)
Valley Business Front — Half Page Ad
One (1) Half Page Ad
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/18) to run not later than December 2018 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Valued at: $1,049
***Buy It Now: $839
Valley Business Front — Quarter Page Ad
One (1) Quarter Page Ad
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/18) to run not later than December 2018 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Valued at: $749
***Buy It Now: $599
(email info@aafroanoke.org to purchase)
Valley Business Front — Business Card Ads
Three (3) Business Card Ads
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/18) to run not later than December 2018 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Valued at: $447
***But It Now: $360
(email info@aafroanoke.org to purchase)
Boyd Pearman Photography — Headshot Session
One (1) Headshot photo session
Headshots for up to five (5) individuals (studio or Roanoke Location)
includes retouching of final five (5) images.
Not to exceed 2 hours.
Valued at: $550
***Buy It Now: $450
WFIR News Talk Radio & WPLY SportsStation - Two (2) Weeks of Advertising (Production Included)
Two (2) Weeks of Advertising (Production Included)
3 spots per day M-F 6am-7pm (15x per week)
2 spots per day M-F 7pm-mid (10x per week)
With this schedule, your message will be heard in the Roanoke MSA* by approximately 18% of men 25+ (almost 19,000 men) about 3.2 times each and approximately 12% of adults 18+ in the Roanoke MSA* (that’s over 20,000 people!) about 3.3 times each.
In total your message will deliver 110,000 gross impressions** with persons 12+!!!
Plus, we’ll put links from www.WFIRNews.com and www.SportsRadioVA.com to your website during the weeks your schedule is airing.
These services are subject to the following conditions or restrictions:
Schedules may air the two weeks of your choice between February 6 – March 25 or June 25 – September 9, 2018. They do not have to be concurrent nor consecutive. Spots may be 30-seconds or 60-seconds long. Spot production is included – you may provide a script or provide copy points and we’ll even write the script for you.
Package may not be used as a credit to replace or pay for pre-existing schedules.
Valued at: $3,000
***Buy It Now: $2,400
(email info@aafroanoke.org to purchase)
LAMAR — Digital Billboard
One (1) Week Digital Billboard
Take advantage of powerful dynamic capabilities
and reach thousands of commuter daily.
Location is subject availability, Expires 12/31/18
Valued at: $500
***Buy It Now: $400
(email info@aafroanoke.org to purchase)
Valley Metro – Bus Advertising
Four (4) Rear Bus Advertising Spaces for one (1) month
Size 21″x70″
Art is subject to Valley Metro approval cannot accept alcohol, religious or political ads.
Printing is not included, customer can provide their own posters to spec or Valley Metro can print for $50.
Valued at: $250 each
***Buy It Now: $200 each (Only two available for pre-auction purchase)
(email info@aafroanoke.org to purchase)
WDBJ7 - My 19 - WDBJ7.com – Flight Package
Two (2) Packages Available
Monday – Friday
WDBJ7 Early News – 4:30am – 6:00am – 8x-30 second spots
WDBJ7 Mornin’ & CBS This Morning – 6:00am – 9:00am – 8x-30 second spots
WDBJ7 Daytime – 9:00am – 4:00pm – 8x-30 second spots
WDBJ7 Early News – 4:00pm – 6:00pm – 8x-30 second spots
My 19 News Replays Daytime Entertainment – 7:00am – 11:pm – 50x-30 second spots
Online
WDBJ7.com – Display Banners – 40k Impresssion
Valued at: $3,000 each (two packages available)
***Buy It Now: $2,400 (Only one available for pre-auction purchase)
(email info@aafroanoke.org to purchase)
Comcast Spotlight — Cable Advertising
One (1) Month Cable Advertising
1 month of on-air cable TV advertising within the Comcast Spotlight geographic coverage area in 2018 with a target audience of adults ages 25-54 by utilizing networks such as: Food Network, AMC, Bravo, FX, Travel Channel, E!, TBS,
TLC and more.
Valued at: $2,000
***Buy It Now: $1,600
(email info@aafroanoke.org to purchase)
Donation may not be used to pay down existing balances owed to Comcast Spotlight. Broadcast spot production is not included. Network selection is based on availability. Schedule may be used in conjunction with additional cash schedule. Value of advertising will be at current rate card rate at time of placement. Schedule cannot air during 2018 political windows and must be redeemed by December 30, 2018.
(April 28 – June 12, 2018 & September 7 – November 6, 2018)
Salem Civic Center – Day At The Fair Sponsorship
2018 Salem Fair Sponsorship at the Salem Civic Center.
The Salem Civic Center will work with the winner to determine
a mutually agreeable date.
Package Includes:
• 10’x10’ outside display space near main entrance.
• Banner signage rights – One (1) 3’x5’ banner outside main entrance
and one (1) 3’x5’ banner inside fairgrounds.
• Logo inclusion on print ads about sponsored day, on daily web ads,
and electronic billboards.
• Minimum of four (4) PA announcements on sponsored day.
• Inclusion on schedule of events distributed at main gate during
entire run of fair.
• Logo on corporate sponsor board located at main entrance
• Inclusion on Salem Fair Website
(listing on schedule of events and logo on sponsor scroll)
• Social media presence
• Ten (10) Salem Fair ride passes to distribute to employees, reward
long-standing clients, or use to grow your business.
Valued at: $2,500
***Buy It Now: $2,000
(email info@aafroanoke.org to purchase)
WSLS — Daytime Blue Ridge
Two (2) Live, In Studio segments
& One (1) Taped, On Location Segment
Segments will promote business service, product or event.
Segments will air on dates to be determined based on availability during Daytime Blue Ridge
(weekdays from 11am – 12 noon on WSLS 10 and be stored permanently on wsls.com)
Segments will run about 3 minutes each.
Valued at: $1,200
***Buy It Now:$960
(email info@aafroanoke.org to purchase)
Advertising may not be used to discount or act as payment for any previous or existing advertising agreement or invoice.
Please utilize this offer by 12/31/18. Other conditions may apply.
WSLS.com — Digital Campaign
One (1) Month Digital Campaign on wsls.com
100,000 ad impressions to run in a single month in 2018.
Ad creative will run in all available ad sizes across all devices: desktop, mobile, apps and tablets.
Ad creative may be supplied by client or developed by wsls.com team at no additional charge.
Valued at: $1,100
***Buy It Now: $880
(email info@aafroanoke.org to purchase)
Advertising may not be used to discount or act as payment for any previous or existing advertising agreement or invoice.
Please utilizethis offer by 12/31/18. Other conditions may apply.
Superior Media Marketing, LLC — Social Media Consultation
Two (2) One Hour Social Media Consultations
Will sit down and do a social media audit with winner. Answer any questions, discuss the difference between boosted posts and actual ad campaigns. Discuss how you can increase your post reach results for free and discuss strategies that are producing results.
Valued at $125 (each)
***Buy It Now: $100 (each)
(email info@aafroanoke.org to purchase)
Robertson Marketing — Customized Promotional Item
17oz Vacuum Style Bottle 
Get your brand in the hands of your customers with this package.
You’ll get 50, 17oz Vacuum style bottles with 1 color imprint.
Valued at: $700 (price includes ground shipping and set-up)
***Buy It Now: $560
(email info@aafroanoke.org to purchase)
NDP — Event Promotion
One (1) Event Promotion Package
This package includes:
- One (1) hour consultation
- Recommendations/suggestions for social media
- Social media content suggestions and plan
- News release
Valued at $1,400
***Buy It Now: $1,120
(email info@aafroanoke.org to purchase)
BOSS Motion Picture Company — Video Production
One (1) Day Director of Photography (based on 10 hour production day)
Includes: Camera Package, Lens Package, Tripod/Support/Accessories
*Production does not include Grip & Electric
One (1) Day Post Production (based on 8 hour day)
**Post production does not include: Music, Voice Over, Graphics and Animaiton
(any graphics or animation to be provided by client)
Valued at: $2,700
***Buy It Now: $2,000
(email info@aafroanoke.org to purchase)
New River Valley Magazine — Full Page Ad
One (1) Full Page Ad
Ad design service available for an additional fee.
Space must be reserved by October 1, 2018
Valued at: $1,520
***Buy It Now: $1,210
(email info@aafroanoke.org to purchase)
New River Valley Magazine — Half Page Ad
One (1) Half Page Ad
Ad design service available for an additional fee.
Space must be reserved by October 1, 2018
Valued at: $840
***Buy It Now: $670
(email info@aafroanoke.org to purchase)