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Intro to TikTok for Brands

January 26, 2022 @ 12:00 pm - 1:00 pm

Curious about TikTok and how the fastest-growing social platform can work for brands? Interested in diving into the TikTok creator ecosystem, but unsure how to start? Join Lena Katz, head of creator development at Ampersand, an AOI-Pro company, for an Intro to TikTok for Brands.

Katz worked in Creator Solutions for TikTok, the vital strategy team that liaised between brands’ agencies, TikTok sales, and top-tier creators to execute some of the biggest campaigns hitting FYP—for brands including Spotify, American Eagle, and Pepsi. Now building out a “Creator First” production division for Asia’s largest commercial production company, Katz will provide a run-down for best business practices in the app.

Go beyond the goofy pranks and holiday-branded effects on the Discover page to find in-app tools and specialized effects that are perfect for owned content. She’ll also touch upon how to find your community via Search, and how to use trends to optimize your TikTok strategy for your organization.

  • Host: Lena Katz, Head of Creator Development at Ampersand, an AOI-Pro company
  • Wednesday, January 26, 12 PM
  • Register and you will be emailed a Zoom link
  • Cost: Free AAF, $5 for non-members



January 26, 2022
12:00 pm - 1:00 pm
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