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Intro to Branded Podcasting
February 13 @ 12:00 pm - 1:30 pm
Creating engaging branded content has always been a tough nut to crack. Not only is it costly to produce, but walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers are looking for. Whether it’s storytelling, informational, or entertainment-focused, creating a branded podcast could be another weapon in your client’s 2020 arsenal.
Yeosh Bendayan will give you some ideas, tips, and tricks for developing concepts and pitching your podcast ideas to your clients. He’ll break down the process developed by his company, Push Button Creative Audio, and share promotional, audio branding, and measurement tools to help you along the way.
- When: Feb. 13 , noon-1:30 p.m.
- Where: Roanoke Higher Education Center, Room 212
- Cost: $25 members/$35 nonmembers