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Authenticity in Action: Latino Voices in Media & Marketing
September 30 @ 12:00 pm – 1:00 pm
Join us Tuesday, September 30, at noon, for a meaningful discussion about the role the Latino community plays in the advertising and media. Our panelists will share their backgrounds, showcase examples of inclusive campaigns, and examine how local agencies can better serve the growing Hispanic community in Roanoke. Whether you’re in marketing, media, or simply appreciate authentic storytelling, this event will offer fresh perspectives and practical ideas.
Event Details
- Date: Tuesday, September 30, 2025
- When: 12:00 PM – 1:00 PM
- Where: Online via Zoom
Meet Our Panelists
Mercedes Barba
Mercedes is the founder of Mercedes Barba & Media LLC. A Latina entrepreneur, PR expert, and mom, Mercedes helps founders, creators, and financial leaders land features in outlets like Forbes, Business Insider, and Fast Company. She blends storytelling and strategy to amplify voices, grow businesses, and champion representation in media.
Ana Morales
Ana serves as the Art Director for Roanoke Magazine, earned an MFA degree from the School of the Art Institute of Chicago and a BFA from James Madison University, where she studied studio art and art education. Morales has exhibited her art locally and nationally for the past two decades. Ana currently lives in Roanoke with her husband and stepson and has a baby boy on the way!
Brenda Prieto
Originally from Mexico City, Brenda came to Roanoke as an international student and has since built a dynamic career in marketing and communications. She now serves as PR, Marketing & Social Media Manager at the City of Roanoke Redevelopment and Housing Authority and leads Ad 2 Roanoke as president.
Brenda’s passion for storytelling, community, and uplifting diverse voices makes her an inspiring part of our conversation on authenticity in advertising.
What You’ll Experience
This isn’t just another lunch break, it’s your chance to:
- Hear powerful stories from local Latinos and Latinas shaping advertising and media.
- See campaigns in action that prove inclusive work makes a difference
- Discover fresh perspectives on connecting with Roanoke’s growing Hispanic community
- Walk away inspired with practical ideas you can put to use right away
Come hungry for lunch, and leave hungry to create change.
Cost of Tickets
- Free for Ad 2 and AAF Roanoke members
- $10 for non-members