Events Archives - AAF Roanoke

Past Present and Future of Advertising: The Marketing Chessboard


September 17, 12PM – Hotel Roanoke

The battle for mindshare in the boardrooms of corporate America are being played out on a daily basis – and with billions in fees at stake, firms around the world are investing to better understand the game. Positioning yourself for success requires a thorough understanding of the players, environment and “rules.” Most marketing firms fail before they even start. The most common symptom of their flawed approach is the all-too-common assertion that the client “Doesn’t get it!” Reality check: The client “Does get it!” Positioning yourself and your agency as a viable business-building partner is vital – to do otherwise relegates you to mid-level management as a production resource.
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About Sanders Consulting Group:

Sanders logo 2003Sanders Consulting Group teaches more marketing communication companies around the world more about new business than any other firm. We only work with agencies, public relations firms, design companies, direct response operations, and other marketing communication companies. We have been selected as the prime new business resource for the world’s largest and best-managed marketing communication companies and networks. Our focus is on growth through winning new accounts, installing new business systems, establishing procedures for keeping clients longer, working to get firms ready for growth, showing how to improve the firm’s brand so as to attract more prospects, and helping marketing communication companies bulk up with mergers.

About Bob Sanders:

BobSandersBob directs program and practice development, conferences, client engagements, as well as, knowledge, publishing and research initiatives. Bob’s experience includes comprehensive consulting and service engagements with multinational agencies, such as FCB, Leo Burnett, and J. Walter Thompson; regional agencies such as Sullivan, Higdon & Sink, ICE, The Star Group, Lindsey, Stone & Briggs and Crosby Marketing Communications; and specialized agencies such as Direct Partners and Rodale Press.

Bob’s expertise spans every functional agency discipline. This, combined with his experience, has enabled him to deliver unique, actionable and successful counsel with consideration and regard for the unique organizational, operational, technical and cultural attributes of the industry. Prior to joining SCG, Bob held the position of Partner with Agency Management Group, specializing in organizational, operational, financial and technical systems and consulting services to many of the world’s largest marketing firms. Before that Bob worked in account service positions with several traditional full-service agencies.

Bob has differentiated himself through his ability to work effectively with all types and levels of agency leadership and staff. In addition to his extensive professional experience in the industry, Bob has served as a U.S. Marine on the front lines of Operation Desert Storm in the Gulf War. His assessment, situation analysis, and management skills, combined with his ability to relate to and motivate agency people have distinguished him among his peers.

Bob has delivered numerous speeches and presentations to the industry; including Adweek Conferences, AAAA financial and media conferences, Fulcrum Conferences, DMA conferences, Solutions, Genesis, and New Directions. He has a B.A. in History from the University of Virginia and resides with his family in Pittsburgh.

Media Auction

It’s time for our annual media auction! Come out and support AAF Roanoke and Ad 2 Roanoke this Thursday night at Blue 5 at 6 pm. Our kind and generous donors have put together a huge collection of media packages and silent auction items to help you market your business the right way. We have everything from traditional TV, Radio, and Print packages to creative services and a new host of digital media services that are sure to reach all your customers. Check out the preview of items below and come prepared to enjoy some hooch on the house and write some big checks for a great cause!

Digital Media Services

Firefli Media

  • Mobile Website
  • Search Engine Optimization
  • Social Media Graphic Redesign

Creative Services

Abandon Films

  • 1 day shoot and edit TV spot

I Need Help Productions

  • 1 :30 TV spot
  • 2 Radio spots

Media Packages


  • WDBJ7
  • Comcast Spotlight


  • FOX Radio 910
  • WFIR


  • Salem Red Sox


  • The Roanoke Times
  • Bella Magazine
  • City Magazine
  • Valley Business FRONT
  • NRV Magazine
  • The Roanoker

Silent Auction Items


  • Jefferson Center
  • Salem Red Sox
  • Star City Comedy Club


  • CUPS Coffee and Tea
  • Plantagenant Rose
  • Stella Jewelry

2013 ADDY Awards Information

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

> RSVP Today!Jane Maas

Spend your lunch hour with Jane Maas, who made her way to the top of the fabulous, but male-dominated ad world of the 1960s and 70s. Fans of the AMC series Mad Men will be thrilled by Jane’s wickedly funny and juicy inside stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze filled Boat Ride—but Jane Maas also draws from her captivating personal experience and countless interviews with her peers to address the toughest issues of the era: equal pay, jaw-dropping sexism, and the painful choice many women faced between motherhood and their careers.

Wednesday, Oct. 10, from noon to 1 p.m.

The Hotel Roanoke & Conference Center


The Psychology of Decision Making and Influence of Mass Media

Glenn Kent, Ph.D., is an assistant professor of psychology at Jefferson College of Health Sciences

Psychology expert Glenn Kent, Ph.D., will examine the role of public relations and advertising in the American obesity epidemic in his presentation The Supersizing of America: The Psychology of Decision Making and Influence of Mass Media” on Thursday, June 21. program is sponsored by Carilion Clinic and Neathawk Dubuque & Packett. It is a joint meeting with the Public Relations Society of America, Blue Ridge Chapter.

Join us from noon to 1:30 p.m. on Thursday, June 21, at The Hotel Roanoke & Conference Center.

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Now Hear This: The Zen of Audio Branding

Every sound that touches a brand has the potential to define it. Audio branding is a discipline designed to harness the power of sound, engage consumers and drive emotional connections.

Steve Keller, iV founder and CEO, will give us a taste of audio branding, opening our eyes (and ears) to the importance of defining what a brand sounds like.

Join us from noon to 1 p.m. on Thursday, May 24, at The Hotel Roanoke & Conference Center.

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About Steve Keller

Always one to take the unexpected path, Steve left a career in the fields of social psychology, research and statistics to pursue his love for music and production. Landing in Nashville, he worked as an independent composer, A&R director, record producer, music house executive and publishing consultant.

> read more about Steve