Ben Muldrow is a partner in the urban planning firm Arnett Muldrow & Associates. Based out of Greenville, SC, Arnett Muldrow specializes in downtown master planning, economic development, and community branding. The firm helps communities develop a unique brand identity through a collaborative design process. Arnett Muldrow’s expertise as planners and marketing professionals helps them understand the challenges a community faces with communication and projecting a positive identity. To date, Arnett Muldrow has designed brand systems and market positions for over 400 communities in 35 states, including most recently the Southwest Virginia regional brand identity with Aaron Arnett.