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April 2021
Buzz4Good: Virginia 811
You wouldn’t think underground utilities would inspire much emotion … until you meet the folks working at Virginia 811. For them, protecting the state’s electric, gas, water, sewer and telecommunications lines is as vital an act of citizenship as voting. Helping their quest to make more Virginians “know what’s below” before before they start digging is digital marketing specialist Carrie Cousins, president of AAF Roanoke. Buzz4Good airs on Blue Ridge PBS at 7 p.m. Join a LIVE Q&A session right after the…
Find out more »Everything You Need to Know About Clubhouse
Are you on Clubhouse yet? The app is popping up everywhere. How can you use it? Does it have value for marketing and advertising? A couple of power users from The JPG Agency will share their experiences, lessons learned, and advice for making the most of the app. Clubhouse is an invitation-only audio-chat iPhone app launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration Co. that facilitates auditory communication for groups of a few individuals up…
Find out more »Buzz4Good: Giles County Foster Care
Like most places in Virginia, rural Giles County has been trying to help too many foster children with too few homes. Many must be placed in other counties hours away from their homes, schools, friends and other services, exacerbating an already traumatic experience. Thankfully, 5Points Creative in Roanoke has experience in this world, having recently helped DePaul Community Services recruit more foster families to its cause. Together — along with a familiar face from a previous episode of BUZZ —…
Find out more »May 2021
Buzz4Good: Blue Ridge Women’s Center
A woman confronting an unexpected pregnancy too often doesn't know where to turn. Blue Ridge Women’s Center wants her to turn to them and their resources that support her pregnancy, her transition to motherhood, or her decision to make an adoption plan. Through an array of radio stations and digital marketing pros, Mel Wheeler, Inc., is spreading the nonprofit’s mission to help women “feel empowered to make the best decision for themselves and their families.” Buzz4Good airs on Blue Ridge…
Find out more »Agile Creativity
How to use process to be more successful with creative projects It would seem that process and creativity are at odds with one another. How, for instance, could a rigid set of rules help inspire great design, great experiences, or new approaches to challenges? In fact, the two can not only co-exist, but work together to create better results and enable teams to be more creative and productive. The secret is in how process is designed and connected to the…
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