Every sound that touches a brand has the potential to define it. Audio branding is a discipline designed to harness the power of sound, engage consumers and drive emotional connections.

Steve Keller, iV founder and CEO, will give us a taste of audio branding, opening our eyes (and ears) to the importance of defining what a brand sounds like.

Join us from noon to 1 p.m. on Thursday, May 24, at The Hotel Roanoke & Conference Center.

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About Steve Keller

Always one to take the unexpected path, Steve left a career in the fields of social psychology, research and statistics to pursue his love for music and production. Landing in Nashville, he worked as an independent composer, A&R director, record producer, music house executive and publishing consultant.

> read more about Steve