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Media Auction
January 21, 2016 @ 5:30 pm - 8:30 pm
FreeSave as much as 50% off from local-area media packages that you were going to buy anyway. This annual one-night-only event includes a live auction, a silent auction, 50/50 raffle, drinks and heavy hors d’oeuvre.
All proceeds from the Media Auction go to continue the programs, public service, and educational events of AAF Roanoke.
This event is free to attend.
Click below to reveal more about the lots.
One (1) Customized Promotion
The Salem Red Sox will work with the winner to customize a promo that makes sense
with their marketing strategy.
This package includes:
– Social Media Presence
– In-game PA Announcements
– Concourse Table
– Logo on Video Board
– Radio Mentions 1 ad
Valued at $2,500
One half-day photography shoot.
This lot can be applied/upgraded to a full-day shoot by paying for the additional cost.
Value: $850
Four (4) Weeks of Advertising space.
Each of the four weeks you will receive:
3 spots per day M-F 6am-7pm (15x per week)
2 spots per day M-F 7pm-12mid (10x per week)
With this schedule, your message will be heard by approximately 13.9% of Adults 25+ in the Roanoke MSA (that’s over 30,000 people!) about 6 times each*.
In total your message will deliver 170,000 gross impressions** with Adults 25+!!!
Plus, we’ll put a link from www.WFIRNews.com to your website during the weeks your schedule is airing.
These services are subject to the following conditions or restrictions:
Weeks do not have to be consecutive and may air anytime February 4 – March 29 or June 25 – September 8, 2013. Spots may be 30-seconds or 60-seconds long. Spot production is included – you may provide a script or provide copy points and we’ll even write the script for you. Statistics provided pertain to running the schedule in four consecutive weeks. Package may not be used as a credit to replace or pay for pre-existing schedules.
Source: Arbitron, Sp14/Fa13
*Roanoke MSA= Roanoke City, Salem City, and the counties of Roanoke, Botetourt, Craig, & Franklin
**Gross Impressions = total number of times a spot is heard regardless of how many people hear it.
Value: $4,500
Three (3) FRONTnetwork business card ads
These services are subject to the following conditions or restrictions:
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/15) to run not later than December 2015 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Value: $297
Three (3) 1/4 Page Ads
These services are subject to the following conditions or restrictions:
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/16) to run not later than December 2016 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Value: $2,097
One (1) 1/2 Page Ad
These services are subject to the following conditions or restrictions:
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/16) to run not later than December 2016 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Value: $999
One (1) Full Page Ad
These services are subject to the following conditions or restrictions:
All awarded ad insertions must be placed within six month (space reserved on or before 6/30/16) to run not later than December 2016 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.
Value: $1,699
Three (3) Month Broadcast Television Campaign on WSLS 10 and/or MeTV.
Campaign can run between March 26 and lune 26, 2016 only.
Advertising may not be used to discount or act as payment for any previous or existing advertising agreement or invoice. Advertising schedule must be used by June 26, 2016. Voucher is good toward WSLS 10 advertising only and/or commercial production charges. Schedule may not be used for political or issue advertising to benefit a candidate. Other conditions may apply.
Value: $9,000
WSLS.com Advertising Campaign: 75,000 ad impressions to run across Desktop/Mobile/Tablet versions of wsls.com per month for 3 months.
Advertising may not be used to discount or act as payment for any previous or existing advertising agreement or invoice. Advertising schedule must be used by September 30, 2016. Voucher is good toward WSLS.com advertising only. Schedule may not be used for political or issue advertising to benefit a candidate. Other conditions may apply. Production of ads included, if needed.
Value: $2,250
One (1) month of advertising on both of their Color Digital Billboard Marquees on I-581 and Williamson Road, an estimated 150,000 impressions.
These services are subject to the following conditions or restrictions:
Need help designing your marquee images? Berglund Center staff is happy to offer our assistance in the design of your slide to ensure your event is presented in a clear professional manner. $100 design fee will apply.
Value: $5,000
Full Page, Full Color Ad in The Roanoke Times.
Sunday as an option.
Value: $7,238
3×5, Full Color ad in all 3 community publications (SwoCo, So Salem, The Botetourt View) 12 consecutive week run.
These services are subject to the following conditions or restrictions:
Must be used by 12/30/16
Value: $7,416
You will get 2 ads in The Roanoke times during the same week, 1 ad in the GO publication, 1 ad in all 3 community publications (SwoCo, So Salem, The Botetourt View), 50,000 impressions on roanoke.com
All in a 7 day period.
Value: $5,885
One (1) quarter page ad.
Purchaser will need to supply the ad camera ready,if possible. Space reservation deadline is the 10th of each month.
Value: $680
Strategic Communications Consultation
Includes:
- Review of current social media accounts/engagement
- Recommendations/suggestions for social media
- Social media content suggestions
- Review of current PR efforts
- Recommendation for future PR efforts
Session not to exceed 4 hours
Value: $600
Research Package
Access will conduct one or more consumer or market research projects with a total package value of $5,000, excluding hard costs. Projects may include: analysis of research needs, market perception, panel interviews, on-line or secondary data gathering or other project as defined by initial client meetings. Excludes external and hard costs including participant recruitment, room rentals, etc. Must be purchased by the direct user, no advertising agencies or third parties.
Value: $5,000
One (1) Full Page Ad
Ad design service is available for an additional fee. Space must be reserved by October 10, 2016
Value: $1,520
One (1) Half Page Ad
Ad design service is available for an additional fee. Space must be reserved by October 10, 2016
Value: $840
Four (4) Poster Panels for 28 days materials included.
Advertising must start by 4/30/2016, copy must be approved by Lamar. Artwork must be submitted at least 2 weeks prior to start date.
Value: $2,700
8 hours of post production time at DPC-LLC studio in no more than 3 sessions.
Included in the session(s) will be a consultation regarding the scope of the project and recommendations for work to be done.
Projects will be limited to editing of footage that has already been acquired or projects that are in a “ready to edit” state from either Final Cut Pro X or iMovie. No additional footage will be shot by DPC-LLC. Custom motion graphics can be made only from existing artwork provided by the lot winner.
Value: $1,080
McClintic Media, Inc., publisher of OurHealth Southwest Virginia magazine
Three (3) ½ page ads
All three ads must be placed within a 12 month period. Ads do not have to be placed in consecutive issues or within the same calendar year. Deadline to complete the ad cycle is by the Feb/March 2018 edition. Winner is responsible for contacting publication to reserve space one month in advance of publish date in which ad will be placed. Winner must provide camera ready PDF artwork by the designated deadline per the publication’s specifications.
Value: $5,151
Three (3) 1/4 Page Ads in ColorsVA Magazine, one per month for a 3 consecutive month run.
Basic ad production included, full concept production available for additional fee. Must be used during 2016 calendar year.
Value: $1,650
2 months of cable TV advertising within the Comcast Spotlight geographic coverage area in 2016 with a target audience of adults ages 25-54 by utilizing a maximum of 12 networks such as: A&E, CMT, MSNBC, FS1, TBS, and TLC.
Donation may not be used to pay down existing balances owed to Comcast Spotlight. Broadcast spot production is not included. Network selection is based on availability. Schedule may be used in conjunction with additional cash schedule. Value of advertising will be at current rate card rate at time of placement. Schedule cannot air during 2016 political windows and must be redeemed by December 31, 2016. (January 16 – March 1 2016; April 30 – June 14, 2016; & September 9 – November 8, 2016)
Value: $2,500
Broadcast Media Package includes:
- Production of TV commercial
- Living in the Heart of Virginia Segment
- 28x :30 commercials to air on WSET ABC: ROS 5am-12:30am Monday-Sunday
Value: $2,000