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DTSTART;TZID=America/New_York:20250930T120000
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SUMMARY:Authenticity in Action: Latino Voices in Media & Marketing
DESCRIPTION:Join us Tuesday\, September 30\, at noon\, for a meaningful discussion about the role the Latino community plays in the advertising and media. Our panelists will share their backgrounds\, showcase examples of inclusive campaigns\, and examine how local agencies can better serve the growing Hispanic community in Roanoke. Whether you’re in marketing\, media\, or simply appreciate authentic storytelling\, this event will offer fresh perspectives and practical ideas. \n\n\n\nEvent Details\n\n\n\n\nDate: Tuesday\, September 30\, 2025\n\n\n\nWhen: 12:00 PM – 1:00 PM\n\n\n\nWhere: Online via Zoom\n\n\n\n\nMeet Our Panelists\n\n\n\n\n \n\n\n\nMercedes Barba \n\n\n\nMercedes is the founder of Mercedes Barba & Media LLC. A Latina entrepreneur\, PR expert\, and mom\, Mercedes helps founders\, creators\, and financial leaders land features in outlets like Forbes\, Business Insider\, and Fast Company. She blends storytelling and strategy to amplify voices\, grow businesses\, and champion representation in media. \n\n\n\n\n\n\n\n\n\n \n\n\n\nAna Morales \n\n\n\nAna serves as the Art Director for Roanoke Magazine\, earned an MFA degree from the School of the Art Institute of Chicago and a BFA from James Madison University\, where she studied studio art and art education. Morales has exhibited her art locally and nationally for the past two decades. Ana currently lives in Roanoke with her husband and stepson and has a baby boy on the way! \n\n\n\n\n\n\n\n\n\n \n\n\n\nBrenda Prieto \n\n\n\nOriginally from Mexico City\, Brenda came to Roanoke as an international student and has since built a dynamic career in marketing and communications. She now serves as PR\, Marketing & Social Media Manager at the City of Roanoke Redevelopment and Housing Authority and leads Ad 2 Roanoke as president. \n\n\n\nBrenda’s passion for storytelling\, community\, and uplifting diverse voices makes her an inspiring part of our conversation on authenticity in advertising. \n\n\n\n\n\n\n\n\nWhat You’ll Experience\n\n\n\nThis isn’t just another lunch break\, it’s your chance to: \n\n\n\n\nHear powerful stories from local Latinos and Latinas shaping advertising and media.\n\n\n\nSee campaigns in action that prove inclusive work makes a difference\n\n\n\nDiscover fresh perspectives on connecting with Roanoke’s growing Hispanic community\n\n\n\nWalk away inspired with practical ideas you can put to use right away\n\n\n\n\nCome hungry for lunch\, and leave hungry to create change. \n\n\n\nCost of Tickets \n\n\n\n\nFree for Ad 2 and AAF Roanoke members\n\n\n\n$10 for non-members
URL:https://aafroanoke.org/event/authenticity-in-action/
LOCATION:Virginia
CATEGORIES:AAF,Ad2
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