Media Auction - AAF Roanoke
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Media Auction

January 22, 2015 @ 6:00 pm - 10:00 pm

Start the new year with some extra black in your ledger. Save as much as 50% off from local-area media packages that you were going to buy anyway. This annual one-night-only event includes a live auction, a silent auction, 50/50 raffle, drinks and heavy hors d’oeuvre.

All proceeds from the Media Auction go to continue the programs, public service, and educational events of AAF Roanoke.

Click below to expand more information about each available lot.

salem-red-soxOne (1) 4′ x 8′ concourse sign* space.

*This lot does not include production or installation of the sign, which would be paid by the sponsor (lot winner).

Value: $2,5oo

salem-red-soxOne (1) Them Night Sponsorship.

This includes concourse tabling, PA’s, video board commercials, couponing, 1st Pitch, etc.

Value: $1,500

comcast2 months (4 week alternating campaign) of cable TV advertising within the Comcast Spotlight geographic coverage area in 2015 with a target audience of women ages 25-54 by utilizing a maximum of 12 networks such as: ABC Family, Bravo, E!, Lifetime, HLN, and TLC.

These services are subject to the following conditions or restrictions:

This lot may not be used to pay down existing balances owed to Comcast Spotlight. Broadcast spot production is not included. Network selection is based on availability. Schedule may be used in conjunction with additional cash schedule. Value of advertising will be at current rate card rate at time of placement. Schedule cannot air during 2015 political windows and must be redeemed by December 31, 2015. (April 25 – June 9, 2015 & September 4 – November 3, 2015)

Value: $3,000

comcast2 months (4 week alternating campaign) of cable TV advertising within the Comcast Spotlight geographic coverage area in 2015 with a target audience of adults ages 25-54 by utilizing a maximum of 12 networks such as: A&E, CMT, MSNBC, FS1, TBS, and TLC.

These services are subject to the following conditions or restrictions:

This lot may not be used to pay down existing balances owed to Comcast Spotlight. Broadcast spot production is not included. Network selection is based on availability. Schedule may be used in conjunction with additional cash schedule. Value of advertising will be at current rate card rate at time of placement. Schedule cannot air during 2015 political windows and must be redeemed by December 31, 2015. (April 25 – June 9, 2015 & September 4 – November 3, 2015)

Value: $3,000

jay-prater5 minutes of non-produced voiceover.

Voiceover can be broken up into ten 30-second segments, five-60 second segments, or whatever configuration you need for your radio spots, TV script, on-hold message, PA announcements, etc.

Video: Jay Prater Voiceover Demo

Value: $300

bp_logoOne half-day photography shoot.

This lot can be applied/upgraded to a full-day shoot by paying for the additional cost.

boydphotography.com

Value: $850

wfir-logoFour (4) Weeks of Advertising space.

Each of the four weeks you will receive:

  • 3 spots per day M-F 6am-7pm (15x per week)
  • 2 spots per day M-F 7pm-12mid (10x per week)

With this schedule, your message will be heard by approximately 14.8% of Adults 25+ in the Roanoke MSA (that’s over 33,000 people!) about 5 times each*.

In total your message will deliver 180,000 gross impressions** with Adults 25+!!!

Plus, we’ll put a link from www.WFIRNews.com to your website during the weeks your schedule is airing.

These services are subject to the following conditions or restrictions:

Weeks do not have to be consecutive and may air anytime February 2 – March 27 or June 22 – September 13, 2013. Spots may be 30-seconds or 60-seconds long. Spot production is included – you may provide a script or provide copy points and we’ll even write the script for you. Statistics provided pertain to running the schedule in four consecutive weeks. Package may not be used as a credit to replace or pay for pre-existing schedules.

Source: Arbitron, Sp14/Fa13
*Roanoke MSA= Roanoke City, Salem City, and the counties of Roanoke, Botetourt, Craig, & Franklin
**Gross Impressions = total number of times a spot is heard regardless of how many people hear it.

Value: $4,500

wdbj7This lot contains 30 (:30) Monday – Friday, Mornin’ (5am – 7am) commercials to air in the first two weeks of the following months: March, April or May 2015.

Production not included.

Value: $3,300

wdbj7This lot contains 45 ( :30) commercials to air Monday – Friday, 9am – 5pm in rotation. Commercials will air in the first two weeks of the following months: March, April or May 2015.

Production not included.

Value: $3,150

wdbj7This lot is for a three month digital package on WDBJ7.com. The display and mobile campaign consists of 150,000 impressions utilizing 300x250 and 728×90 size desktop banner ads and 35,000 impressions utilizing 320×50 mobile ads.

Creative is included.
Value: $3,300

frontThree (3) FRONTnetwork business card ads

These services are subject to the following conditions or restrictions:

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/15) to run not later than December 2015 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $297

frontThree (3) 1/4 Page Ads

These services are subject to the following conditions or restrictions:

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/15) to run not later than December 2015 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $2,097

frontOne (1) 1/2 Page Ad

These services are subject to the following conditions or restrictions:

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/15) to run not later than December 2015 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $999

frontOne (1) Full Page Ad

These services are subject to the following conditions or restrictions:

All awarded ad insertions must be placed within six month (space reserved on or before 6/30/15) to run not later than December 2015 issue. All awarded ads are independent offers and cannot be used in conjunction with or in lieu of any other FRONT advertising agreement or program. Winning entrant or designee is responsible for claiming certificate and scheduling insertion.

Value: $1,699

wsls-10Three-Month Mobile Campaign that includes 60,000 Mobile Display Impressions on WSLS.COM and production of mobile banners.

These services are subject to the following conditions or restrictions:

Package must be used by September 30, 2015. Advertising may not be used to discount or act as payment for any previous or existing advertising agreement or invoice. Advertising schedule must be used by September 30, 2015. Voucher is good toward WSLS advertising only and/or commercial production charges. Schedule may not be used for political or issue advertising to benefit a
candidate. Other terms and conditions may apply.

Value: $1,080

wsls-1030 commercials per month for 3 month, targeting Morning and Evening News Viewers.

These services are subject to the following conditions or restrictions:

Advertising may not be used to discount or act as payment for any previous or existing advertising agreement or invoice. Advertising schedule must be used by September 30, 2015. Voucher is good toward WSLS advertising only and/or commercial production charges. Schedule may not be used for political or issue advertising to benefit a candidate. Other terms and conditions may apply.

Production of the spot is included.

Value: $9,000

wset-13

Can be used for traditional commercial air-time advertising which excludes production.

Air dates may be restricted at discretion of the station. Redemption of certificate expires on 12/31/2015

Value: $750

wset-13

A Living In The Heart of Virginia segment.  Living In The Heart of Virginia segments are 3-5 minute long form video segments, and includes 2 segments. Production is included for all Living In The Heart of Virginia segments, which will be shot and produced in the WSET Lynchburg studio. Air dates may be restricted at discretion of the station. Redemption of certificate expires on 12/31/2015

Value: $750

wset-13

Can be used for traditional commercial air-time advertising which excludes production.

However, the lot winner can choose to use this for a Living In The Heart of Virginia segment.  Living In The Heart of Virginia segments are 3-5 minute long form video segments, and includes 2 segments. Production is included for all Living In The Heart of Virginia segments, which will be shot and produced in the WSET Lynchburg studio. Air dates may be restricted at discretion of the station. Redemption of certificate expires on 12/31/2015

Value: $750

dpc-llc-logo8 hours of post production time at DPC-LLC studio in no more than 3 sessions.

Included in the session(s) will a be consultation regarding the scope of the project and recommendations for work to be done.

These services are subject to the following conditions or restrictions:

Projects will be limited to editing of footage that has already been acquired or projects that are in a “ready to edit” state from either Final Cut Pro X or iMovie. No additional footage will be shot by DPC-LLC. Custom motion graphics can be made only from existing artwork provided by the lot winner.

Value: $1,080

1 month of advertising on both of their Color Digital Billboard Marquees on I-581 and Williamson Road, an estimated 150,000  impressions.

These services are subject to the following conditions or restrictions:

Need help designing your marquee images? Berglund Center staff is happy to offer our assistance in the design of your slide to ensure your event is presented in a clear professional manner. $100 design fee will apply.

Value: $5,000

The Roanoke TimesFull Page, Full Color Ad in The Roanoke Times.

Sunday as an option.

Value: $7,238

The Roanoke Times

3×5, Full Color ad in all 3 community publications (SwoCo, So Salem, The Botetourt View) 12 consecutive week run.

These services are subject to the following conditions or restrictions:

Must be used by 12/30/15

Value: $7,416

The Roanoke Times

You will get 2 ads in The Roanoke times during the same week, 1 ad in the GO publication, 1 ad in all 3 community publications (SwoCo, So Salem, The Botetourt View), 50,000 impressions on roanoke.com

All in a 7 day period.

Value: $5,885

iheart-logoOn-Air and On-line Mobile/Digital iHeart Radio :30 Commercial Package on 6 stations: WROV, WYYD, WJJS, The Alt Project, Sunny-FM (WSNV) Steve-FM (WSFF):

About Streaming iHeart Radio

  • Leverage our highly-engaged and active iHeartRadio audience with 30 commercials per station on-line & mobile Mon.-Sun. a.m. to 8 p.m.

Total of 180 commercials across the network of six iHeart stations

About the Premium Broadcast Schedule

  • 10 commercials (:30) Monday-Friday 6 a.m. to 8 p.m.
  • 10 commercials (:30) Monday-Friday 8 p.m. to 12 mid
  • 6 commercials (:30) Saturday and Sunday 6 a.m. to 8 p.m.
  • 2 commercials (:30) Saturday and Sunday 8 p.m. to 11 p.m.
  • 10 commercials (:30) Monday-Sunday 12 midnight to 6 a.m.
  • 40 total on-air commercials on each station

Total of 240 (:30) commercials across the network of six stations

These services are subject to the following conditions or restrictions:

This package is designed to be a one week schedule on each station. The lot winner can, alternatively, do all 6 stations in one week, combine 2 or more stations in a week, or just run 6 individual weeks (1 station per). Expires Dec. 31, 2015.

Production is included, with separate production for each station if needed.

Value: $5,998

lamar-advertising-squarelogoFour (4) billboards over the course of 28 days.

These services are subject to the following conditions or restrictions:

Materials are not included.

Value: $2,700

rvHome-logoOne (1) Full Page Ad.

These services are subject to the following conditions or restrictions:

Production is not included.

Value: $1,750

Abandon FilmsOne (1) Producer for one (1) day of shooting footage or editing. Perfect for a simple, cinematic TV commercial or simple web video.

These services are subject to the following conditions or restrictions:

Services can be split, but must be used in the same calendar day (for instance, half day of shooting and half day editing). The “day” is based on an eight (8) hour work day.

Value: $1,500

fox-cwFrequency package that includes 20 :30 commercials to air on Fox 21/27 and CW5 (20x on each) Monday-Friday 7am-6pm in rotation.

These services are subject to the following conditions or restrictions:

Commercials will air in the first 2 weeks of either March, April or May 2015. Production not included.

Value: $2,500

Fox 21/27A single location commercial produciton.

  • 1 Hour – Copy & Prep
  • 1 Hour – Location Production (Ideal for retail locations includes basic lighting as necessary)
  • 2 Hours – Basic HD Editing
  • 1 Graphic (Logo) End Tag (Client Must Provide Logo or Basic Text info will be used)
  • 1 Professional VO (Capture of Camera Talent NOT Included)
  • 1 Digital Copy of the ad for approval + Client may uploaded this to their website.
    Additional copies or Broadcast dubs/uploads will be available at rate card.

These services are subject to the following conditions or restrictions:

We will gladly pre-arrange help for any client who’s business doesn’t fit this type of package by applying this package as a discount toward their total budget. This is a single location production. Client must use this package before 12/15/2015. This package is presented by WFXR FOX 21/27 and Virginia Video Productions.

Value: $650

Leisure Media 360 an The Roanoker Magazine1/4 page ad in The Roanoker Magazine

These services are subject to the following conditions or restrictions:

The ad space must be confirmed for placement in a 2015 edition. Basic ad production, excluding images, copy/text, and concept is included, for up to a maximum of 3 proofs. Ad design/concept/full production is available for an additional fee. Purchaser will contact Leisure Media 360 for 2015 calendar/issue dates

Value: $675

Leisure Media 360 and Life Outside Magazine1/4 page ad in Life Outside Magazine

These services are subject to the following conditions or restrictions:

The ad space must be confirmed for placement in a 2015 edition. Basic ad production, excluding images, copy/text, and concept is included, for up to a maximum of 3 proofs. Ad design/concept/full production is available for an additional fee. Purchaser will contact Leisure Media 360 for 2015 calendar/issue dates

Value: $1,200

Note: Winners of these lots cannot apply the value to any existing balances due to the respective lot donors.

Details

Date:
January 22, 2015
Time:
6:00 pm - 10:00 pm
Event Category:

Venue

Schaal’s Metamorphosis
402 S Jefferson St
Roanoke, VA 24011 United States
+ Google Map
Phone:
(540) 400-7400
Website:
http://www.schaalsevents.com/metamorphosis.php